‘TV Land PRIME’ Hits the Airwaves Tonight, October 6

This is NOT your Father’s TV Land. Beginning, tonight, October 6, 2008, the network launches TV Land PRIME, a new primetime programming destination designed to appeal to the attitudes, life stage and interests of people in their 40s and 50s, catering specifically to people in their mid-40s. Equipped with a new logo, color scheme and on-air graphics, as well as the premieres of the original series “Myths & Legends” and the hit sitcom “3rd Rock From The Sun,” TV Land PRIME will air Monday through Friday, 9PM to Midnight ET/PT with programming that is entertaining, engaging and escapist. Moving forward, all of TV Land’s original programming, including the return of hit franchises “High School Reunion,” “She’s Got The Look,” and the original series “The Cougar,” contemporary television series acquisitions and movies will premiere solely in this daypart.

“This is a very exciting time in our channel’s history,” states Larry W. Jones, president, TV Land. “We’re thrilled to have a destination where people in their 40s and 50s can go to find programming that reflects their stage of life.”

TV Land PRIME kicks off this week with the following schedule:

— Back-to-back episodes of “Scrubs” Monday through Friday from 9PM to 10PM.

— The series premiere of “3rd Rock From The Sun” Monday, Tuesday, and Thursday with two consecutive episodes starting at 10PM. This Emmy Award-winning sitcom features four extra-terrestrial scientists sent to Earth to pose as a human family so they can study human beings.

— The return of the TV Land original series “Myths & Legends” on Wednesday, October 8 at 10PM ET/PT. “Myths & Legends” attempts to answer all those burning questions that have been endlessly lurking in the minds of pop culture junkies for years. Questions in the premiere episode include: Did heavy metal rocker Ozzy Osbourne bite the head off a live bat? Did the FBI really investigate Disney’s “That Darn Cat?” Was Marilyn Monroe murdered? The series is executive produced by Gay Rosenthal Productions (“Little People, Big World”).

— The uplifting series “Extreme Makeover: Home Edition” takes over the 11PM to Midnight hour Monday through Thursday with episodes including a modern day Brady Bunch still living in separate homes.

— The TV Land premiere of “Police Academy” at 10PM on October 10 as TV Land PRIME’s “Friday Night Movie.”

TV Land PRIME will also offer advertising and sponsorship opportunities beyond the traditional 30-second commercial spot. Key advertisers will be able to integrate their marketing messages into the network’s programming in unique ways during TV Land PRIME, including product integration, co-branded interstitials and convergent on-air and online opportunities.

Online, viewers can visit TVLandPRIME.com to fully experience the programming in TV Land PRIME. The Web site includes a mix of features such as exclusive original and acquired video content, games, trivia, photos, entertainment news and the ability to connect with other fans to offer a rich entertainment experience.

About TV Land PRIME and TV Land:

TV Land PRIME is TV Land’s prime time programming destination designed for people in their mid-forties and the exclusive home to the premieres of the network’s original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for consumers in their 40s and 50s. Consisting of original programming, acquired shows, hit movies and full-service web site, TV Land is now seen in over 93 million U.S. homes. For up-to-the-minute and archival press information including releases and photographs, please visit TV Land’s press-only Web site at www.tvlandpress.com.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services — MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

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