WHITE CHRISTMAS- first Blu-ray movie in Bergdorf Goodman and Neiman Marcus, part of initiative to benefit the U.S. Fund for UNICEF



Paramount Home Media Distribution today announced that the Diamond Anniversary Edition of the treasured musical classic Irving Berlin’s WHITE CHRISTMAS will be the first-ever Blu-ray to be carried in renowned retail stores Bergdorf Goodman and Neiman Marcus. In honor of the 60th anniversaries of WHITE CHRISTMAS and Danny Kaye’s appointment as UNICEF’s first Goodwill Ambassador, The Danny Kaye and Sylvia Fine Kaye Foundation and Paramount Pictures are proud to make a combined $100,000 donation to the U.S. Fund for UNICEF* to support UNICEF’s lifesaving work for children around the world. On Monday, November 17th, Bergdorf Goodman held its highly-anticipated holiday window unveiling, which coincided with the lighting of the iconic UNICEF snowflake at 5th and 58th in New York City. Festivities continued throughout the store with 10 percent of proceeds from 6:00-8:00 p.m. ET—including sales of the WHITE CHRISTMAS Blu-ray—benefitting UNICEF. Fans will be able to purchase the Blu-ray in Bergdorf Goodman and select Neiman Marcus stores throughout the holiday season.

Starring legendary performers Bing Crosby, Danny Kaye, Rosemary Clooney and Vera-Ellen and featuring unforgettable music by Irving Berlin, WHITE CHRISTMAS offers timeless entertainment for all ages. As UNICEF’s Goodwill Ambassador, Danny Kaye traveled to numerous countries in 1954 to see the work of the organization firsthand and appeared in and narrated a documentary entitled Assignment Children about his experience, which is included in the new WHITE CHRISTMAS Diamond Anniversary Edition Blu-ray Combo Pack along with a new introduction by Michael Bublé. The Blu-ray Combo Pack also includes new special features such as five classic Christmas television show appearances by Bing Crosby and Danny Kaye, including a virtual duet between Crosby and Michael Bublé, an optional sing-along subtitle track that accompanies the film’s most popular songs, new photo galleries, and, for a limited time, a Christmas CD with 12 songs featuring Bing Crosby, Danny Kaye, Rosemary Clooney, Ella Fitzgerald, Peggy Lee and Judy Garland, including EIGHT never-before-released tracks.

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