The two brothers who rose to the “Doritos Crash the Super Bowl” challenge and created the $1 million-winning commercial broadcast during the Super Bowl — will share the secrets of their success on Tuesday, February 3 when they take to the couch at NBC’s “The Tonight Show with Jay Leno” (Monday – Friday, 11:35 p.m. – 12:37 a.m. ET on NBC).
Joe and Dave Herbert who hail from Batesville, Indiana created an original ad which featured co-workers looking into the future with a very effective snow globe. The spot beat out four finalists and 1,900 entrants by ranking #1 in the USA Today Ad Meter for the most popular commercial. Their winning ad can be seen at http://www.crashthesuperbowl.com.
“The Tonight Show with Jay Leno” is from Big Dog Productions in association with Universal Media Studios. Debbie Vickers is the executive producer.