In a groundbreaking move for cinema enthusiasts across the United States, Fandango, the nation’s premier online movie ticketing service, has teamed up with IMAX Corporation in a multi-year exclusive partnership. This collaboration is set to redefine how moviegoers interact with and enjoy the immersive world of IMAX.
What’s New in the Fandango-IMAX Partnership?
Enhanced Digital Platforms: As the sole ticketing partner for IMAX’s digital platforms in the U.S., Fandango is poised to bring a seamless ticket purchasing experience to the forefront. Both IMAX.com and the IMAX app, which were relaunched in 2023, will see innovative integrations with Fandango’s platforms.
Advanced Ticketing Features: Get ready for a quicker, more efficient, and enjoyable ticket booking process. The partnership promises faster mobile ticketing, enhanced film title sorting, reserved seating options, social ticketing, and cutting-edge mobile payment technologies. All these are tailored to offer a unique and hassle-free ticket purchasing experience.
A Step Towards Enhanced Cinematic Experiences: Jerramy Hainline, EVP of Fandango, expressed excitement over this collaboration, emphasizing their commitment to elevating the movie-going experience. This partnership is a testament to bringing the magic of cinema closer to movie lovers.
IMAX’s Record-Breaking Performance: Mark Welton, Global President of IMAX Theatres, highlighted IMAX’s best year ever at the Domestic box office in 2023, showcasing the growing audience preference for the IMAX experience. This partnership aims to further enhance the premium, advanced cinema experience right from ticket purchase.
Impactful Sales and Acclaimed Titles: 2023 was a landmark year for IMAX, with over $1 billion in global box office sales. Fandango played a pivotal role, with over one million customers purchasing IMAX tickets. Notably, over 30% of IMAX’s domestic gross for the opening weekend of the Academy Award-nominated “Oppenheimer” came through Fandango, a clear indicator of the partnership’s impact.
This strategic alliance between Fandango and IMAX is set to revolutionize how we experience movies. With a focus on user-friendly digital interfaces, innovative ticketing solutions, and a shared passion for cinema, this partnership is not just about watching movies – it’s about experiencing them in a whole new way.
