This past summer, Lionsgate partnered with nine prestigious arts schools nationwide in THE SPIRIT Art School Program, through which nine student-designed advertising campaigns for the upcoming film THE SPIRIT were created. Check out the artwork from all of the participating schools on THE SPIRIT official website: http://www.mycityscreams.com/asp/index.html or if youre in LA today, head downtown and check out the latest stunt from The Fashion Institute of Design and Merchandise.
Downtown LA is in the midst of a lot of construction and the students at The Fashion Institute of Design and Merchandise have come up with a great way to exploit this by creating a banner featuring a black and white silhouette of THE SPIRIT standing in front of palm trees, very symbolic for Los Angeles hanging on from a large construction crane! The crane is located at the Holiday Inn 1020 S. Figueroa Street and will hang the banner 80-120ft in the air until 12am midnight tonight so be sure to check it out if youre in the area. In addition to this one day stunt, the 20 x 30 banner will hang in the lobby of FIDM for all the students, faculty, and guests to view.