Bravo has cooked up partnerships with The Glad Products Company, Lexus and Stella Artois as official sponsors for the premiere season of “Top Chef Masters,” the spin-off series of the Emmy and James Beard Award-winning No. 1 food show on cable, “Top Chef,” which will premiere on Wednesday, June 10 at 10 p.m. ET/PT. These multi-platform deals provide an exclusive level of brand exposure through in-show product integration as well as on-air and online presence for these partners. The partners will also provide $250,000 in prize money a $100,000 cash prize from The Glad Products Company and $150,000 from Lexus, all in charity donations. The announcements were made by Susan Malfa, Senior Vice President, Ad Sales, Bravo Media and Oxygen Media.
“‘Top Chef’ has a proven performance record delivering for our advertisers the highest commercial and brand recall in television driven by program engagement and quality production of our shows,” said Malfa. “Bravo delivers results.”
Elements of the sponsorships and integrations surrounding “Top Chef Masters” include:
The Glad Products Company will provide a $100,000 cash prize to the “Top Chef Master” winner’s charity of choice. A fully integrated sponsor, Glad products will be featured on-air throughout the series.
Lexus is a fully integrated sponsor and will be featured on-air and online throughout the series. Lexus will serve as the primary transportation vehicles for the competing Master chefs as they make their way around Los Angeles for “Top Chef Masters” challenges. Lexus will provide $10,000 prizing to the charity of choice for the winner of each of the qualifying round episodes, and additional funds to all participating Master Chefs’ charities, for a total sum of $150,000 in charity donations. Online, Lexus will sponsor the “Top Chef Masters Recipe Finder,” a popular recipe database, and “Rate the Plate,” where the user can determine which dishes rate best on www.BravoTV.com, along with “Top Chef Masters” weekly live voting including the popular poll, Fan Favorite, with a twist fans can win $10,000. Lexus is also the exclusive sponsor of the “Top Chef Masters” WAP site the mobile microsite where fans can get access to additional exclusive show-related content at m.bravotv.com.
Stella Artois is an on-air sponsor with weekly, tagged tune-in spots and billboards.
“Top Chef Masters” will pit 24 world-renowned chefs against each other and see how well they fare in the tried and true format of “Top Chef.” In each episode, money will be at stake for the chefs, with the winners of eliminations being awarded cash donations for their charities. The first six episodes will consist of four chefs competing against each other to name one winner. The six winners of each episode will then meet up for the final four weeks when one person will get eliminated each episode until the finale where one winner is crowned Top Chef Master. The winning chef will receive $100,000 for the charity of their choice. To meet the Master chefs, go to: http://www.bravotv.com/top-chef-masters/season-1/videos.
Each episode of “Top Chef Masters” holds two challenges for the chefs. The first is a twist on the classic “Top Chef” quickfire challenge that tests their basic abilities and will be judged by a blind taste test and a five-star system, similar to fine dining reviews. The second challenge is a more involved elimination challenge designed to test the versatility and invention of the chefs as they take on unique culinary trials such as working with unusual and exotic foods or catering for demanding clients.
“Top Chef Masters” is produced by the Emmy-nominated Magical Elves. Dan Cutforth, Jane Lipsitz and Shauna Minoprio serve as executive producers. “Top Chef” head judge, renowned culinary figure and chef/owner Craft Restaurants Tom Colicchio serves as consulting producer.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.