UNCLE DREW REVIEWED RATHER FAST
“Uncle Drew” is a Pepsi commercial turned feature film. However, director Charles Stone III finds a way to connect the film to the roots of popular African American cinema. The film wouldn’t have been out of place on the Drive-In circuit of the mid to late 1970s. Yet, everyone wants to gun the film down for being based on a commercial. Well, “Mission: Impossible – Fallout” has its roots in being the third best TV series rip-off of the 1960s Bond craze. It’s amazing how movies can be stripped down to their roots.
Still, I have to give credit to Pepsi and Summit for rolling the dice on giving Kyrie Irving a feature film. He’s not a bad actor and leans heavily into where his skill plays. Charles Stone III has an eye for sport choreography and knows how to stage ball play in a way that goes unseen. So, if you’re up for a natural look at athletes having fun playing their game…then check it out. Otherwise, write a thinkpiece about it. Then, sit on it.
FILM STATS
- 1 hr and 43 mins
- PG-13
- Summit
RELEASE DATE: 6/29/18
Lionsgate’s UNCLE DREW Reveals Custom Spotify Experience | Are You an OG Baller or a Youngblood?
About The Battle of The Ages Spotify Experience
The Uncle Drew movie will be partnering with music streaming service, Spotify, to create a custom microsite experience titled ‘The Battle of The Ages’. Spotify users will be driven to an Uncle Drew branded custom site experience via audio and display ads on the platform. Once the user lands on the custom landing page, they will be invited to connect with their Spotify account where their music listening habits will be analyzed to determine whether they are an “OG” or a “Youngblood”. Depending on the characteristics of their musical habits, the user will be directed to a custom “OG” or a “Youngblood” playlist for their listening pleasure. The custom playlist will be added to their Spotify account, and feature music from the film, soundtrack and other relevant hits.
