Deluxe, a global leader in digital services and technology solutions for the media and entertainment industry, has announced a groundbreaking strategic partnership with Applications Technology (AppTek), LLC, a pioneer in Artificial Intelligence (AI) and Machine Learning for Natural Language Processing. This collaboration marks a significant milestone, as Deluxe acquires a non-controlling interest in AppTek and becomes the exclusive reseller of AppTek’s innovative products and services within the global Media and Entertainment sector.
AppTek is Leveraging AI for Creative Localization
Chris Reynolds, Executive Vice President and GM of Localization and Fulfillment at Deluxe, emphasized that innovative technology is at the heart of what Deluxe offers. “Our expanded relationship with AppTek enables us to harness our collective expertise to tackle the practical challenges our customers face, enhancing content accessibility and streamlining workflows for localization professionals,” Reynolds stated. He further highlighted the potential of AI to unlock content previously unlocalized and to empower translators, voice artists, and other creative professionals, thereby facilitating the expansion into new markets and diversifying content accessibility globally.
Custom AI Solutions for Enhanced Media Services
This partnership positions Deluxe to offer bespoke AI professional services, developing custom high-performance AI tools and models tailored exclusively for their customers. This integration promises a seamless blend of Deluxe’s vast workflow expertise and AppTek’s award-winning science team, all while ensuring data privacy and exclusivity for clients. Solutions crafted from this partnership can be integrated directly into customers’ technical ecosystems or accessed through Deluxe’s platforms, offering unparalleled innovation and efficiency in content localization and transformation.
A Shared Vision for AI in Media
Mudar Yaghi, CEO at AppTek, expressed enthusiasm about the partnership, highlighting the shared commitment to advancing the application of artificial intelligence in transforming content and enhancing accessibility. “We are thrilled to collaborate with a company that holds a rich legacy in the media and entertainment industry and shares our vision for the future of AI in content transformation,” said Yaghi.
Expanding Global Reach with AI
Backed by Platinum Equity, Deluxe continues to focus on global expansion and technological investments to enhance its service offerings. Since Platinum Equity’s acquisition in 2020, Deluxe has engaged in nine acquisitions and strategic partnerships, underscoring its commitment to innovation and excellence in serving the media and entertainment industry.
This partnership between Deluxe and AppTek heralds a new era of language services in media and entertainment, combining state-of-the-art technology with unparalleled industry expertise to deliver innovative, AI-driven solutions. As Deluxe and AppTek lead the way, the media and entertainment industry is set to witness transformative advancements in content localization and accessibility, paving the way for a more inclusive and dynamic global media landscape.
