Modernism, Inc. will open in New York on July 19, 2024, at the IFC Center and in Los Angeles on August 9, 2024, at Laemmle’s Royal. This insightful documentary delves into the life and career of architect Eliot Noyes, a leading pioneer of modern design during the mid-century, post-war boom in the United States.
Modernism, Inc_Trailer from First Run Features on Vimeo.
A Design Visionary
Educated by the legendary Walter Gropius at Harvard, Eliot Noyes was instrumental in aligning the Modernist design ethos with the needs of corporate America. His work with companies like IBM and Mobil Oil set the stage for future design-conscious brands such as Apple, making a lasting impact on the corporate design landscape.
A Journey Through Noyes’ Career
Modernism, Inc. tracks Noyes’ influential career up to the early 1970s, a period when disruptive designers began challenging the Modernist view of progress. Director Jason Cohn, known for his work on Eames: The Architect and the Painter (co-directed with Bill Jersey), uses Noyes’ story to pose contemporary questions about the role of designers in today’s world.
A Must-See for Design Enthusiasts
Join us this summer to explore the remarkable legacy of Eliot Noyes and his contributions to modern design. Modernism, Inc. is a must-see for anyone interested in the intersection of design, architecture, and corporate America.
- New York Premiere: July 19, 2024, at IFC Center
- Los Angeles Premiere: August 9, 2024, at Laemmle’s Royal
