Oscars vs. Super Bowl Data and POV from Numerator
Market intelligence firm Numerator https://www.numerator.com/ gathered advertising trends during commercial breaks from this year’s Oscars broadcast, and determined that despite a boost in viewers, the price tag per million is still much higher when compared to the Super Bowl broadcast. Numerator brings together omnichannel marketing, merchandising and sales data from modern channels that are otherwise difficult for legacy consumer panels to quantify.
- 38% of the 43 ads (88%) shown during this year’s broadcast aired for the first time, including ads for clothes, phones, watches, SUVs, electronics and – fittingly enough – a new Elton John movie.
- Super Bowl’s eye-popping $5 million price tag with 98.2 million viewers for a 30-second spot ends up coming in far cheaper in cost per million viewers when compared to other television events like the Oscars.
- Academy Award nominated movies themselves influenced the advertisers: Google, Rolex, and Walmart leaned into the Oscar themes the most, featuring movie stars or directors, award shows, or clips of past movies integrated into their ad spots. Google envisioned a world in which their products were available in past movies, Rolex’s 5 ads featured words of encouragement to aspiring filmmakers from Martin Scorsese, Kathryn Bigelow, Alejandro Iñarritu and James Cameron, while Walmart showed crew-members like set caterers, production assistants, and wardrobe assistants styled in Walmart clothing. These three advertisers were joined by Cadillac (featuring a Childish Gambino song) and Verizon who both ran multiple ads that night. McDonalds and Apple also ran multiple ads during the broadcast (two each) but both used previously run ads in their slots.
Numerator Graphs about the Oscars
BE NATURAL, Documentary on Alice Guy-Blaché, First Female Filmmaker & Studio Head, Narrated by Jodie Foster
Co-Written, Directed and Produced by Pamela B. Green
Executive produced by Geralyn Dreyfous, Jodie Foster, Hugh M. Hefner, John Ptak, Robert Redford, Regina K. Scully, Joan Simon and Jamie Wolf
Narrated by Jodie Foster
Be Natural is a documentary about the first female filmmaker, Alice Guy-Blaché, which explores the heights of fame and financial success she achieved before she was shut out from the very industry she helped create. Over the span of her career, she wrote, produced or directed 1,000 films, including 150 with synchronized sound during the ‘silent’ era. Her work includes comedies, westerns and dramas, as well as films with groundbreaking subject matter such as child abuse, immigration, Planned Parenthood, and female empowerment. She also etched a place in history by making the earliest known surviving narrative film with an all-African American cast.
Pamela B. Green has dedicated more than eight years of research in order to discover the real story of Alice Guy-Blaché (1873-1968) – not only highlighting her pioneering contributions to the birth of cinema but also her acclaim as a creative force and entrepreneur in the earliest years of movie-making. Green discovered rare footage of televised interviews and long archived audio interviews which can be heard for the first time in Be Natural, which affords Alice Guy-Blaché to tell her own story.
BE NATURAL premiered at the Cannes, Telluride, New York, Deauville and London Film Festivals in 2018. It will open in Los Angeles on April 19, 2019, and New York on April 26 with a nationwide release to follow.
A Zeitgeist Films release in association with Kino Lorber.
Watch: Subtitled & English Trailers for OKKO’S INN | In Select US Theaters April 22nd & 23rd!
SONY allows SLENDERMEN-esque FLAY to be released
An independent production company that successfully sued Sony over their attempts to stop their movie from being released has not only won the case but set a release date for the title.
Flay, originally due for release in 2017, tells of a young woman who goes up against a malevolent faceless spirit. Sony claimed Phame Factory’s film was a rip-off of the Slender Man legend, which the studio believed they had exclusive rights to. As a result of the messy legal tangle, writer and producer Eric Pham opted not to release the film until he met the studio in court.
Sony, whose Slender Man movie was coming up for release, argued that Phame Factory’s Flay character was too similar to Slender Man (the Slender Man movie was released in August, 2018).
“I’m now very happy to say that we obtained a very favorable resolution of this lawsuit and finally have the legal right to release our feature film”, says Eric Pham on behalf of Phame Factory.
Phame Factory claimed its promotion, distribution and advertisement of Flay didn’t infringe Sony’s trademarks and copyrights and the lawsuit was wrapped two weeks ago.
Phame Factory has now set an April 2, 2019 release for the film, which stars Violett Beane (“God Friended Me”), and A. Michael Baldwin (Phantasm).
As part of the settlement agreement, Phame Factory has to include a disclaimer on advertising material, trailers, and the movie itself (attached new poster with disclaimer on it).
James Cullen Bressack’s BLOOD CRAFT arrives this April. Check out the trailer!
Two sisters who suffered abuse as children at the hands of their sadistic father decide, after his death, to use witchcraft to bring his spirit back to get revenge
Updated theater list for Division 19 coming to theaters on April 5th
– LA: Laemmle Music Hall
– Chicago: AMC South Barrington 24
– Atlanta: AMC Southlake Pavilion 24
– Dallas: AMC Grapevine Mills 30
– Houston: AMC Gulf Pointe 30
– Cleveland: Tower City Cinemas
– San Francisco: AMC Deer Valley Stadium 16
– Philadelphia: PFS Roxy Theater
– Phoenix: AMC Arizona Center 24
– Detroit: AMC Fairlane 21
Studio Ghibli Fest 2019 | Tickets on Sale Now for HOWL’S MOVING CASTLE 15th Anniversary Screenings
SCI-FI FILM TOPS ALL MAJOR STUDIO RELEASES ON JUST A SINGLE SCREEN
Opened on March 1st, 2050, which stars an ensemble cast that includes Dean Cain (Supergirl, Lois & Clark) has been playing on just the one single screen (AMC Atlantic Times Square 14) in Los Angeles. By Sunday, the film’s ticket sales were rivalling studio releases and Oscar nominated films including Tyler Perry’s Madea, Greta, and How to Train Your Dragon, and on Sunday, outside of the latter film, 2050 had outperformed them all. AMC wasted no time and immediately held the film over until at least the 14th of March. The film will open in Baltimore at AMC’s Owings Mills 17 on March 15th.
Says executive producer Henry Hewes, “By Sunday we beat all of the big guys. At one point, the theater told us we were neck and neck with How to Train Your Dragon on Sunday night. That’s just crazy.”
2050, is about a family man struggling to hold it all together who discovers a warehouse that may hold the solution…sexbots. Premiering at sci fi film festivals around the world including Berlin, Austin and Boston, the film has taken home over 11 awards.
2050, distributed theatrically by ANERKE, is will expand into other major markets over the spring via theater chains that include AMC and others.
MOON CHILD 3 Disc Limited Edition April 9, 2019