January 19, 2015
20th Century Fox and Uber are partnering to bring Uber riders exclusive access to the highly anticipated spy thriller Kingsman: The Secret Service in 50 cities on Thursday, January 15, one month in advance of the film’s official debut in theaters everywhere on February 13.
“Uber is the perfect partner to execute a never been done before experience around our highly anticipated movie, Kingsman: The Secret Service. We have a film that audiences are responding to in an amazing way, so we wanted Uber and their huge base of users to help spread the word”, said Marc Weinstock, President of Marketing, 20th Century Fox.
Uber users in participating cities will have the opportunity to enter to win two passes to the advance screening to Kingsman: The Secret Service on Thursday, January 15 at 7 pm by entering a designated code in the Uber app starting on January 12 until 10 am local time on January 15. Lucky winners will receive an email confirmation and theater directions for the screening.
“This is an exciting, first-of-its-kind promotion that enables Uber users in 50 cities nationwide to get a sneak peek of one of the most anticipated films of the year – all in one night. We are thrilled to work with 20th Century Fox to offer this promotion to thousands of our users,“ said Amy Friedlander, Head of Business Development, West Coast.
In addition to winning free tickets to the exclusive screening in 50 cities, riders in Atlanta, Chicago, Dallas, Denver, Houston, Los Angeles, New York, Toronto and Washington D.C. can arrive in style via the Kingsman vehicle experience. From 4:30 – 6:30 pm local time, Uber users that select the “KINGS” vehicle option within the Uber app will be eligible to receive two free tickets to the Kingsman screening, a complimentary ride to the theater and a Kingsman swag bag. Rides are limited and on a first come first served basis.
Three lucky winners will also get to make a grand entrance at the event screening of Kingsman: The Secret Service in New York City on February 9th. Each rider that enters the designated code into the Uber app will automatically be entered to win the sweepstakes. Fans outside of these cities can enter code “KINGSMAN” into the Uber app and also be entered to win a trip to the New York City event screening.
Participating cities: Atlanta, Austin, Baltimore, Boston, Charleston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Grand Rapids, Honolulu, Houston, Indianapolis, Jacksonville, Kansas City, Los Angeles, Madison, Miami, Milwaukee, Minneapolis, Nashville, New York, Norfolk, Oklahoma City, Orlando, Philadelphia, Phoenix, Pittsburgh, Providence, Raleigh, Richmond, Sacramento, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, St. Louis, Tampa, Toronto, Tucson, Washington D.C., West Palm Beach. For additional information and city specific codes visit: blog.uber.com/kingsman.
KINGSMAN: THE SECRET SERVICE hits theaters FEBRUARY 13, 2015!