Lionsgate’s Top Number 1 Rated Online Fitness Channel BeFit Partners With Top Secret Nutrition To Create Branded Nutritional Supplement Line

Lionsgate's Top Number 1 Rated Online Fitness Channel BeFit Partners With Top Secret Nutrition To Create Branded Nutritional Supplement Line 1
Lionsgate’s (NYSE: LGF) BeFit Channel, the one-stop shop for free, high quality fitness programming on YouTube, is partnering with leading nutritional supplement company Top Secret Nutrition to develop a line of BeFit branded nutritional supplements, it was announced today by Lionsgate SVP of Marketing and BeFit General Manager Kajsa Vikman and Tom Richardson, CEO of Top Secret Nutrition.


The collaboration will combine BeFit’s ability to connect directly to millions of potential customers through its YouTube channel with Top Secret Nutrition’s expertise in sports nutrition, general health and weight management supplementation. The newly developed supplements are designed specifically to help transform the fast-growing BeFit community, which now includes more than 1.3 million subscribers.


The BeFit nutritional supplements line will debut with a revolutionary array of clean and effective products, produced with high quality natural ingredients. The initial product line will be focused on leading edge technology and include items such as a three pronged fat burner and food based active lifestyle supporting vitamins.


“BeFit is committed to providing complete fitness solutions that support the active lifestyle of our audience.  Effective nutritional supplements are a natural extension of that mission and continue our goal to create a one-stop shop for all things fitness,” said Vikman.  “Joining with Top Secret Nutrition will provide our growing community of ‘BeFitters‘ with the tools they need to help them reach their fitness goals and transform themselves.”


“The nutraceutical industry has never seen an alliance of this nature and we are thrilled to bring our expertise at creating clean and effective sports nutrition products to the relationship, and ultimately to the BeFit community,” said Richardson.  “Nutritional supplementationis a critical and often overlooked component of any comprehensive fitness program, and these new products will be formulated to provide maximum benefit to users in achieving their fitness goals.”


If you like BeFit and would like to check out similar products, I recently had a reader shoot over a suggested Nutritional Supplement piece he created. Read the full article here.


Lionsgate BeFit is an ad-supported one-stop shop for free, high-quality fitness programming on YouTube that features original exercise programs focusing on the latest trends including complete workout systems, mobile content, targeted toning series.  BeFit’s over 1.3 million subscribers can access shows led by top trainers along with an extensive content catalog.  The expert trainers showcased on the network’s original programing include Scott Herman, Keaira LaShae and Courtney Prather along with Kino MacGregor, Sydney Benner and Tracey Mallett.  The channel also features content from world-renowned experts in their fields including Jillian Michaels, Denise Austin, Kym Johnson, Jane Fonda, Billy Blanks, Jr, Mary Helen Bowers and Dolvett Quince.

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