The SPY Who Swiped Me | Tinder and 20th Century Fox Join Forces for SPY Movie Promotion
You found the perfect match. Now all you need is the perfect plan. Tinder, the world’s most popular app for meeting new people, and 20th Century Fox have you covered with advanced access to special screenings of Fox’s action-comedy movie event Spy. This exclusive sneak peek will be offered to Tinder users in 50 markets, on Thursday, May 14 – weeks before the film’s nationwide release on June 5.
This first collaboration between Tinder and 20th Century Fox includes cross digital presence and in-theater elements, in addition to advance-screening access for the major motion picture.
Tinder users swiping in participating markets will be able to RSVP via the Tinder mobile app to receive a pair of tickets for the screening, subject to availability.
Participating cities include: Atlanta, Austin, Baltimore, Boston, Calgary, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Edmonton, Fresno, Grand Rapids, Hartford, Honolulu, Houston, Indianapolis, Kansas City, Las Vegas, Los Angeles, Miami, Milwaukee, Minneapolis, Montreal, Nashville, New York, Norfolk, Oklahoma City, Orlando, Ottawa, Philadelphia, Phoenix, Pittsburgh, Portland, Raleigh, Sacramento, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, St. Louis, Tampa, Toronto, Vancouver, Washington D.C., and West Palm Beach.
“Tinder users will swipe through some of the hilarious actors in Spy: Melissa McCarthy, Jude Law, Rose Byrne and Jason Statham,” said Tinder’s head of marketing, Phil Schwarz. “We’re excited we can give the Tinder community a sneak peek of the film.”
Marc Weinstock, president of domestic marketing at Twentieth Century Fox, commented, “Giving Tinder users the chance to see Spy early is a great way for us to spread word of mouth and a great way to provide Tinder users with a fun and memorable first date experience.”
Tinder, a free location-based social discovery app, is a fun way to connect with new and interesting people nearby.
Spy stars Melissa McCarthy, Jason Statham, Rose Byrne, Bobby Cannavale, Allison Janney, Curtis “50 Cent” Jackson, Miranda Hart and Jude Law. The film is written and directed by Paul Feig (Bridesmaids, The Heat). In Spy, Susan Cooper (McCarthy) is an unassuming, deskbound CIA analyst, and the unsung hero behind the Agency’s most dangerous missions. But when her partner (Law) falls off the grid and another top agent (Statham) is compromised, she volunteers to go deep undercover to infiltrate the world of a deadly arms dealer, and prevent a global disaster.
Launched in 2012, Tinder is the world’s leading social app for meeting new people. With its global reach, people in all 196 countries around the world are swiping right to connect with others, making it a top 10 lifestyle app in more than 70 countries. In 2015, the company introduced Tinder Plus, giving users access to premium features, Rewind and Passport. Each day, 26 million matches are made on Tinder with more than six billion matches made to date.