Sony and Amazon.com announce the Optimum High-Definition Experience Sweepstakes on Amazon.com

Sony and Amazon.com, Inc. (NASDAQ: AMZN) today announced the Optimum High- Definition Experience Sweepstakes, which will take place in the Sony High-Def Store on Amazon.com beginning Dec. 8, 2008. To enter the sweepstakes or view the Amazon Sony Hi-Def Store, visit www.amazon.com/sonyhighdef.

The prizes being offered are:

One Grand Prize – One Sony BDP-S550 Blu-ray player, five Sony BMG Music Blu-ray titles and 10 Sony Pictures Home Entertainment Blu-ray titles

One First Prize – One PlayStation®3, one copy each of “LittleBigPlanet™” and “Resistance™ 2”

Two Second Prizes – One “The House Bunny” Blu-ray disc autographed by Anna Faris and one “Hancock” Blu-ray disc autographed by Will Smith

Ten Third Prizes – One “Hancock” Blu-ray disc

Entries will be accepted from Dec. 8, 2008 to Jan. 18, 2009, and winners will be announced by Feb. 1, 2009.

The sweepstakes is part of the newly launched Sony High-Def Store on Amazon, which was spearheaded by Sony Pictures Home Entertainment. The Sony High-Def Store offers Sony high-definition hardware and software, and features product bundles and promotions on products from Sony Electronics, Sony Computer Entertainment America, Sony BMG Music Entertainment and Sony Pictures Home Entertainment. The store is continually refreshed with streaming high-definition content from the participating Sony companies.

“Sony is always looking for new ways to work with retail to educate consumers about Blu-ray,” said David Bishop, president of Sony Pictures Home Entertainment. “The Optimum High-Definition Experience Sweepstakes as well as the Sony High-Def Store on Amazon.com are great ways to communicate directly with our customers and showcase the full Sony High-Definition experience.”

“We’re excited to work with Sony to create this contest and store where customers can discover the full Sony high-definition experience in a single, convenient destination,” said Peter Faricy, vice president of movies and music for Amazon.com. “As more and more consumers realize the benefits of high-definition, they will be looking to resources like the Sony Hi-Def Store on Amazon for the information, selection and great prices they need to make educated home-entertainment buying decisions.”

Paul Ryder, vice president of consumer electronics for Amazon.com added, “This contest and store is a great showcase for the full breadth of Sony’s high-definition product range that’s available on Amazon.com today. Customers can choose from great HDTVs, Blu-ray players, Blu-ray music and movies, home theater and audio systems, PS3 consoles and games, high-definition camcorders, Blu-ray capable laptops, desktops and more.”

About Sony Corporation of America

Sony Corporation of America, based in New York, NY, is a U.S. subsidiary of Sony Corporation, headquartered in Tokyo. Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment companies in the world. Sony’s principal U.S. businesses include Sony Electronics Inc., Sony Pictures Entertainment Inc., Sony Computer Entertainment America Inc., and Sony BMG Music Entertainment, one of the largest recorded music companies in the world. Sony recorded consolidated annual sales of approximately $88.7 billion for the fiscal year ended March 31, 2008, and it employs 180,500 people worldwide. Sony’s consolidated sales in the U.S. for the fiscal year ended March 31, 2008 were $29 billion.

About Sony Pictures Home Entertainment

Sony Pictures Home Entertainment is a Sony Pictures Entertainment company. SPE is a division of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 100 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc. and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.

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