Rockstar Games, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), is proud to announce an exclusive partnership with video game retailer GameStop Corp. (NYSE: GME) to offer exclusive in-game content for consumers who pre-order Red Dead Redemption on the Xbox 360® video game and entertainment system from Microsoft or the PlayStation®3 computer entertainment system either in-store or online at www.gamestop.com. For the first time ever, consumers will have the power to vote for their choice of one of three in-game outfit challenges as their exclusive pre-order bonus on the retailer’s website.
“We’re privileged to have fans that are just as passionate about our games as we are,” said Alex Moulle-Berteaux, head of marketing for Rockstar Games. “Having fans choose their own pre-order bonus is a unique way to let them be a part of Red Dead Redemption.”
Players can vote to choose an outfit that will be earned by completing a unique set of in-game challenges. Once the challenges are completed and the outfit is unlocked, the outfit will uniquely affect how the surrounding world responds to the game’s protagonist, John Marston. Stay tuned throughout the month of January for new information about the outfits and their effects in-game.
For more information, log onto www.rockstargames.com/reddeadredemption.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii, Nintendo DS, iPhone and iPod® touch. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.
About GameStop Corp.
Headquartered in Grapevine, TX, GameStop Corp., a Fortune 500 and S&P 500 company, is the world’s largest video game and entertainment software retailer. The company operates 6,391 retail stores in 17 countries worldwide. The company also operates an e-commerce site, GameStop.com, and publishes Game Informer® magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company’s corporate website: http://www.gamestopcorp.com.