Our Erotic Journey (OEJ) has introduced a new omnichannel store locator and retail support initiative designed to connect online shoppers with local retailers carrying the company’s products.
The new platform reflects changing buying habits, where customers often research products online but still prefer to purchase locally when they want immediate availability or an in-store shopping experience.
Through the OEJ website, customers can search by ZIP code, city, state or store name to locate participating retailers, get directions and contact stores to confirm product availability. Future updates are expected to add live location services, nearby store recommendations, featured retail partners, product collection filters and geo-targeted marketing aimed at driving traffic to brick-and-mortar locations.
The initiative extends beyond the website. OEJ plans to support participating retailers through targeted digital advertising, billboard campaigns and location-based promotions designed to guide shoppers from online product discovery to nearby retail locations.
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“This was developed to support more than just the brand,” said Joreail Armstrong, who developed the initiative for OEJ. “Customers today want speed and convenience, but retailers are still where trust, education and real product discovery happen. We wanted to build something that connects those two worlds.”
OEJ is also creating retailer marketing kits to help stores merchandise and promote the brand. Planned materials include shelf talkers, stickers, QR code videos, product training sheets, display photography, social media assets, email banner templates and merchandising guides.
“Our industry works best when brands and retailers create demand together,” Armstrong added. “If someone discovers OEJ online, through an ad, or near one of our retail partners, we want the next step to be simple: find a trusted store nearby and go shop. That creates a better experience for the customer, gives retailers more opportunities to earn the sale, and helps brands support the stores that carry them.”
Retailers, distributors and industry partners attending ANME can see a demonstration of the new store locator at Booth 408-409, where OEJ will showcase how the platform connects online interest with in-store retail traffic.
