Universal Pictures Home Entertainment (UPHE) is leveraging Waze (http://www.waze.com), the real-time crowd sourced navigation app, to promote the home entertainment release of global blockbuster Furious 7. “Get your Furious 7 Fix Fast” is a first-of-its-kind promotion that will allow Waze users in seven cities to find Prizing Pit Stops giving away free Furious7 merchandise. UPHE will release Furious 7 on Digital HD starting today and on Blu-ray™, DVD and On Demand on September 15.
From today through September 17, Waze will display scheduled messages announcing the release of Furious 7 on Blu-ray™, DVD and Digital HD in seven participating markets. On one day in each market, Waze users can also find directions to pop-up venues where street teams will be distributing free Furious 7 branded T-shirts, hats, license-plate frames, and a limited number of digital codes to download the film on Digital HD, among other items. Each Prizing Pit Stop will operate while supplies last for up to 90 minutes and then move on to two other spots throughout the day.
Prizing Pit Stops will take place on the following days:
Friday, Sept 11: Portland & Dallas
Monday, Sept 14: San Francisco & Washington, D.C.
Tuesday, Sept 15: New York & Los Angeles
Thursday, Sept 17: Chicago
The promotion, which marks the first time Waze has partnered with a home entertainment distributor, will be supported by local cable and radio mentions in the participating markets and through Waze’s social media posts.
“We’re excited to team with Waze, one of the top navigation apps, to excite fans for the release of Furious 7,” said John Morici, UPHE Managing Director, US & Canada. “This is an innovative promotion that uniquely engages audiences with an app that has become indispensable to millions of commuters.”