For the second straight year, Twentieth Century Fox Home Entertainment (TCFHE) and MGM Home Entertainment (MGMHE) are joining forces with Susan G. Komen for the Cure on a multi-title, DVDs for the Cure® promotion to raise awareness for the breast cancer cause. One of the leading organizations in the fight against the disease, Susan G. Komen for the Cure?s promise is to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. Timed to hit shelves just before National Breast Cancer Awareness Month in October, the DVDs For The Cure promotion features 15 romantic comedies decked in special pink packaging. Each will be available for sale September 23 for $14.98 U.S. / $16.98 Canada.
Following the success of last year?s campaign which sold nearly 400,000 units, TCFHE and MGMHE have pledged to donate fifty cents from the sale of each specially packaged DVD, with a minimum cumulative donation of $100,000, to Susan G. Komen for the Cure. Upon completion of this year?s DVDs for the Cure program, TCFHE and MGMHE will have donated a cumulative of $350,000. With an aggressive marketing campaign targeting high-profile outlets including O, The Oprah Magazine and Fitness, among others, TCFHE and MGMHE hope to exceed last year?s sales, continuing to make DVDs for the Cure the divisions? largest charitable campaign to date.
?DVDs For The Cure is a great example of how anyone can easily support the promise to end breast cancer and add hope to many women?s lives,? said Katrina McGhee, vice president of marketing at Komen for the Cure. ?Being a part of the breast cancer movement is easy, and there are many ways to get involved. Due to our partnership with Fox Home Entertainment, people can make a contribution by simply purchasing beloved movies.?
?We were thrilled at the outpouring of support for last year?s campaign,? stated Steve Feldstein, Senior Vice President of TCFHE. ?It?s great that we can provide individuals with the ability to support the fight against breast cancer by doing something so simple – offering them their favorite romantic comedies to watch.?
The selection of best-selling DVDs will be available in distinct pink packaging that includes the Susan G. Komen for the Cure logo. This year TCFHE and MGMHE have added five new titles – Edward Scissorhands, The Princess Bride, Just My Luck, Little Miss Sunshine and When Harry Met Sally, to the 10 returning favorites from last year: A Walk in the Clouds, An Affair to Remember, Ever After, In Her Shoes, Legally Blonde, Moulin Rouge, Never Been Kissed, Say Anything, Thelma & Louise and There?s Something About Mary.
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on DVD, Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets — from mass merchants and warehouse clubs to specialty stores and e-commerce – throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
Metro-Goldwyn-Mayer Inc., through its operating subsidiaries is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world?s largest library of modern films, comprising around 4,000 titles. For more information, visit www.mgm.com.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world?s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.