BIG IDEAS FOR A SMALL PLANET: WATER

WHAT’S THE DEAL?

Water may cover four fifths of the globe, or less. But, the stark reality is that fresh water scarcity is becoming a major environmental challenge for communities worldwide. Populations in both developed and developing nations are being affected. Effectively addressing the looming challenges requires hundreds if not thousands of strategies, some that can be coordinated on a global scale and others that can be implemented locally. Fortunately, those solutions are already underway.

 

WHAT WE WATCHED

Water is likely to be a flash point in the 21st Century, as population growth collides with droughts and dwindling reserves. This episode introduces three people who are embracing creative solutions to the looming shortage of drinking water. We meet entrepreneur Amanda Brock, who is pioneering a cleaner, more streamlined and affordable approach to ocean desalination through her new company Water Standard. In Washington State, former truck driver Tim Pope demonstrates a few of the nearly 200 rainwater harvesting systems he has installed in the San Juan Islands. And we board a solar-paneled barge to clean up the Ohio River with a volunteer group led by Chad Pregacke, founder of a nonprofit organization that travels the country collecting and recycling river trash while monitoring pollution levels.

 

This episode is a really well-thought out release. People like Amanda Brock have been getting on the news for bringing attention to this flash point. What serves it well is this dedicated focus to the issue that mainstream media doesn’t acknowledge. These individual profiles are accompanied by expert commentary and optimistic, inspiring, and often-funny exhortations to get involved in environmental activism. Commentators are attractive, well-spoken, and witty — which, along with the show’s jump-cut editing and hip, uplifting music — creates a program that’s attractive to younger viewers without feeling overly pedantic.

 

In conjunction with the series Sundance is also sponsoring a contest entitled â??Whatâ??s The Big Idea?â? They want to find out what your big idea is to help the ecosystem. As an incentive to get the creative juices flowing they are offering a $10,000 cash prize. All you have to do is submit a one minute video, or a photo essay of your idea. Full details are available at http://sundancechannel.com/bigideascontest

 

WHERE IT CAN BE FOUND

“WATER”
TUESDAY, APRIL 15TH Starting at 9PM EST & PST

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