What’s the Connection between L.O.S.S. and GE Appliances

This new breed of entertainment is GE’s creative way of showcasing the benefits of their frontload and topload Profile washers and dryers, while keeping it fun.

“We want this L.O.S.S. site and video to be a share-worthy online experience for folks, especially since everyone has encountered the missing sock phenomenon,” says Jennifer Schoenegge, product manager, clothes care at GE Appliances.

Get involved, share the experience, and you may be rewarded with a year’s supply of Tide® detergent or a free GE Profile laundry pair. Each person that interacts with the campaign and forwards it to their personal network enters themselves into a sweepstakes.

Let’s keep our socks together. They’ve been together since the beginning and with GE; they can be together through to their holey-heeled demise.

To learn how you can stop sock loss, visit

Tide® is a registered trademark of Proctor & Gamble.

Friend GE Appliances on Facebook to view how-to videos, learn about new GE appliances, and join in the discussion with other GE appliance owners. Join today and follow @GE_Appliances on Twitter, or just locate detailed information about our products at

About GE Appliances & Lighting

GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company’s ecomagination (SM) initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, Café™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit

Notice: L.O.S.S., its members, the GE Center for Advanced Laundry Studies and the associated organizations presented here are purely fictional entities. They were dreamed up by some very strange people who, while seemingly smart and charming, may be somewhat disconnected from reality. You, on the other hand, surely understand that this is all an elaborate joke. We hope it makes you chuckle. Or chortle. Or both.


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