Warner Home Video and Sesame Workshop Announce An Exclusive Home Entertainment Distribution Agreement For Sesame Street

Warner Home Video (WHV) has entered into a multi-year, exclusive home entertainment distribution deal with Sesame Workshop, the nonprofit educational organization behind Sesame Street. The announcement was made today by Jeff Brown, Warner Home Video, Executive Vice President and General Manager, TV, Family & Animation and Terry Fitzpatrick, Executive Vice President of Distribution at Sesame Workshop.

Under the terms of the agreement, Beginning on January 1, 2010 WHV will exclusively distribute multiple Sesame Street titles; The deal includes the Sesame Street library, new content, EST and Transactional VOD for distribution in the United States and Canada.

“Warner Bros. unique combination of physical media distribution, digital distribution and video games under one roof affords a unique opportunity for Sesame Workshop to continue its mission of educating children around the world,” said Terry Fitzpatrick. “Their dedication to excellence in the industry has paved the way for them to become a global leader in home video distribution.”

Regarding the announcement, Brown said, “The association between Warner Home Video and Sesame Workshop builds our leadership position in the family and animation segment. We look forward to the opportunity to work with this extremely popular brand and further its success in the marketplace.”

A leader in the video distribution industry, over the years Warner Home Video has successfully signed agreements with some of the world’s most renowned content providers including BBC, Dr. Seuss, Popeye, Peanuts, Hot Wheels, Viz Media (Pokemon, Naruto), Lucasfilm (Star Wars The Clone Wars), Microsoft Game Studios – 343 Industries (Halo Legends), American Girl, Cartoon Network, Scholastic, The Wiggles, The NFL and NHL. Other perennial animated properties in Warner Bros. library include Looney Tunes, Tom and Jerry, Hanna Barbera, Scooby-Doo, Batman, Superman and all of the other DC Comics characters.

Combining education and entertainment through a research-based curriculum, featuring a multicultural cast, and giving kids honest answers to tough questions has made Sesame Street one of the most popular and the longest running children’s television program in the world. Today, approximately eight million viewers watch Sesame Street each week, while more than 77 million are Sesame Street “graduates.” The program has received 11 Grammys and 122 Emmy Awards, more than any other television show in history.


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