Proximo, a leading producer, importer and marketer of premium spirits in the United States, and Three Olives (Three-O) the USs fastest growing imported vodka, today announced the launch of the Whats Your O-Face? Contest.
As part of a new multi-million dollar integrated advertising campaign, www.ThreeOlives.com now includes an interactive contest that invites users to upload a photo of their best O-face the look of surprise one has after tasting a shockingly delicious Three-O Vodka drink. At the conclusion of the campaign on May 31, 2009, 5 finalists will be chosen, flown to NYC, given the VIP treatment and given a photo shoot. Of the 5 finalists, 1 grand prize winner will be Three-Os next O-Face, awarded $10,000 and be featured in a national ad campaign.
The campaign is the largest spend in the brands history and is supported with print media, out of home media, publicity and a targeted online media campaign that includes high impact custom placements and flash display ads on sites like PerezHilton.com, and Maxim.com. In addition, the contest site employs innovative elements including a voting gallery, a widget that entrants can embed on a blog or social network site to spread the word and gain votes, implementation of Facebook Connect to register and broadcast actions to friends and a Facebook Application that easily allows users to rack up votes within their friend network.
The innovative and exciting elements of this contest reflect the spirit of the brand. Three Olives is the most exciting vodka brand in the market, carving out a niche from our stuffy and pretentious competitors with a single-minded message of being seriously fun. We are dedicated to bringing the fun back to vodka and want our fans to be a part of it, remarked Gino Luci, Brand Manager for Three Olives. Were shaking up the category through innovation in every aspect of the brand advertising, promotions and exciting new flavors and the results are showing.
Campaign aesthetic and print creative was developed by Agent 16 ( www.agent16.com ) , an award-winning, New York City-based boutique advertising agency. Website development, online creative, media planning, online press and digital strategy is handled by Special Ops Media (www.specialopsmedia.com) a cutting-edge full service interactive advertising agency based in New York City.