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THE SPIRIT is in LA Tonight!

This past summer, Lionsgate partnered with nine prestigious arts schools nationwide in THE SPIRIT Art School Program, through which nine student-designed advertising campaigns for the upcoming film THE SPIRIT were created. Check out the artwork from all of the participating schools on THE SPIRIT official website:  http://www.mycityscreams.com/asp/index.html or if you’re in LA today, head downtown and check out the latest stunt from The Fashion Institute of Design and Merchandise. 

 

Downtown LA is in the midst of a lot of construction and the students at The Fashion Institute of Design and Merchandise have come up with a great way to exploit this by creating a banner – featuring a black and white silhouette of THE SPIRIT standing in front of palm trees, very symbolic for Los Angeles – hanging on from a large construction crane!  The crane is located at the Holiday Inn 1020 S. Figueroa Street and will hang the banner 80-120ft in the air until 12am midnight tonight so be sure to check it out if you’re in the area.  In addition to this one day stunt, the 20’ x 30’ banner will hang in the lobby of FIDM for all the students, faculty, and guests to view. 

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