ANNOUNCEMENTSTHE $1 MILLION WINNERS OF THE ‘DORITOS CRASH THE SUPER BOWL’ CONTEST GIVE THE SECRET OF THEIR SUCCESS ON NBC’S ‘THE TONIGHT SHOW WITH JAY LENO’ TUESDAY, FEBRUARY 3

The two brothers who rose to the “Doritos Crash the Super Bowl” challenge and created the $1 million-winning commercial broadcast during the Super Bowl — will share the secrets of their success on Tuesday, February 3 when they take to the couch at NBC’s “The Tonight Show with Jay Leno” (Monday – Friday, 11:35 p.m. – 12:37 a.m. ET on NBC). Joe and Dave Herbert – who hail from Batesville, Indiana – created an original...
February 3, 20091 min

The two brothers who rose to the “Doritos Crash the Super Bowl” challenge and created the $1 million-winning commercial broadcast during the Super Bowl — will share the secrets of their success on Tuesday, February 3 when they take to the couch at NBC’s “The Tonight Show with Jay Leno” (Monday – Friday, 11:35 p.m. – 12:37 a.m. ET on NBC).

Joe and Dave Herbert – who hail from Batesville, Indiana – created an original ad which featured co-workers looking into the future with a very effective snow globe. The spot beat out four finalists and 1,900 entrants by ranking #1 in the USA Today Ad Meter for the most popular commercial. Their winning ad can be seen at http://www.crashthesuperbowl.com.

“The Tonight Show with Jay Leno” is from Big Dog Productions in association with Universal Media Studios. Debbie Vickers is the executive producer.

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