CBS Consumer Products, a unit of CBS Entertainment, will join with HEIFER INTERNATIONAL, which uses livestock to combat hunger and poverty in more than 50 countries around the world, in a partnership to raise awareness and fight hunger in conjunction with the 18th season of “Survivor” set in Tocantins, Brazil.
When fans donate to Heifer through CBSStore.com, the money will be used to help fund an agriculture/ecology project in Brazil that helps impoverished farmers increase their farm output and incomes while protecting and improving the environment.
The main elements of the partnership include:
Creation of a new limited edition designer t-shirt featuring the show’s iconic catchphrase of “Outwit, Outplay and Outlast.” For every shirt purchased, the CBS Store will donate $5 to help fund Heifer International’s Ecological Consciousness Project in Brazil. This special project helps farmers learn environmentally healthy ways to produce nutritious foods, as well as develop ways to improve cooperation and organization of small farmers in settlements in agrarian reform areas of Brazil.
The HEIFER-Survivor t-shirt is being sold exclusively through CBSStore.com for $26.95.
A contest to win a trip to see Heifer’s projects in one of the more than 50 countries where Heifer works around the world will be conducted on the website during April and May. The winner will join a Heifer study tour group to learn about solutions to hunger and poverty that really work. The winner will also receive a Survivor T-shirt and a one-of-a-kind custom etched Survivor iPod
In addition, visitors to CBSStore.com will be able to make contributions directly to Heifer International, which has a unique and powerful solution to the problems of hunger and poverty that relies on the hard work and initiative of the people themselves who are living in poverty. By training rural people to use livestock and crops together to increase small farm production, Heifer empowers hungry people to double or triple their livelihoods and then “Pass on the Gift” of offspring of their cows, goats and other animals to others in their communities, extending the reach of Heifer’s work and maximizing every donor dollar. Brazil is one of Heifer’s project countries, where its work helps rural people with food security and increased incomes.
“We’re really happy to partner with Survivor, one of the most popular reality shows in television history,” said Heifer’s President and CEO Jo Luck from Heifer’s headquarters in Little Rock, Arkansas. “Our participants in many ways are experts at survival against the odds – living in difficult environments often with not enough resources to improve their situations until Heifer is invited in and provides cows or llamas or other resources like bees and trees so that progress toward larger goals becomes possible. So thank you, Survivor, for helping us reach out to a new, broader audience for support.”
In the groundbreaking Survivor series, contestants are stranded in a remote location and divided into tribes who compete against each other in various physical and mental challenges, with the losing team forced to vote a member of their own tribe off the island. The goal is to outwit, outplay and outlast the other contestants to be the last man/woman standing and win the title of Sole Survivor, along with $1 million.
The 18th season of the Survivor franchise, “Survivor Tocantins,” currently airs on Thursdays at 8 p.m ET/PT on the CBS Television Network.