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Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, announced that it will be the new exclusive
We are over the moon that The Wiggles are joining Sprout, said Andrew Beecham, senior vice president of programming at Sprout. The Wiggles are legendary in the preschool world. We are excited to start developing new content with them and establishing them as a vital brand on Sprout. The Wiggles will be fully integrated into all three of Sprouts viewing platforms on-air, online and on demand and we cant wait to get started on introducing them to new audiences and continuing to build upon their already amazing presence in the preschool market.
We couldnt be happier to be joining Sprout, said Mike Conway, managing director, The Wiggles Pty Ltd. Sprout has an ongoing, 24-hour commitment to preschool programming and we share their passion for creating fun and developmentally appropriate programming for children and parents. Sprouts dynamic and fast-growing brand coupled with The Wiggles powerhouse presence in the world of preschool couldnt be a better match.
We love The Wiggles just as much as kids and parents do, said Sandy Wax, president of Sprout. The Wiggles are preschool rock stars and we are thrilled to have them join our family of respected and beloved brands like Sesame Street and Barney. Their new morning show block will fit perfectly into Sprouts unique day part schedule that follows the day of the preschooler from breakfast to bedtime.
The Wiggles are currently on a sold-out Australian tour before heading to the
Wiggles games, videos, coloring pages and more will be available on SproutOnline.com in mid July. For additional information on Sprout programs or schedules, visit SproutOnline.com. To find out where Sprout is available in your area, call 1.866.9.SPROUT. High-resolution images of The Wiggles are available now in the photo gallery on SproutPR.com.
About The Wiggles
The Wiggles, the worlds #1 preschool entertainers, performed over 300 shows to more than 1.5 million fans since 2005 in the
PBS KIDS Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, was created as a partnership among Comcast Corporation, HIT Entertainment, PBS and Sesame Workshop. Since debuting its video on demand (VOD) service in April 2005, Sprout has become the #1 On Demand service for younger children, generating over half a billion views. The 24-hour digital channel, which launched in September 2005 along with the website (SproutOnline.com), is the only channel that follows the day of child from breakfast to bedtime with its distinctive programming. Currently, Sprout is available in 45 million unique households.
The networks program lineup of gold-standard, curriculum-based childrens shows includes: Sesame Street®, Bob the Builder, Barney & Friends, Thomas & Friends, Angelina Ballerina, Caillou®, The Berenstain Bears, Dragon Tales, Make Way For Noddy, The Hoobs, Fifi and the Flowertots and more.