Spike TV Set To Launch Thad Castle For Player of the Year

Follow Thad Castle on Twitter:

http://www.twitter.com/thadcastle

Thad Castle For College Player of the Year on Spike TV:

http://www.spike.com/video/3286970

Blue Mountain State Official Page:

http://bms.spike.com

Campaign Includes Times Square Billboard And Video Featuring Bobby Bowden,

Dan Fouts, Brian Bosworth, Mike Leach And Jerry Glanville

Spike TV unveils an ambitious, multi-platform college football player marketing campaign for Thad Castle, star senior linebacker at the fictitious college football powerhouse team featured in the upcoming Spike TV original comedy series, “Blue Mountain State” which premieres on Tuesday, January 12, 2010.

 

Spike’s multi-media campaign is designed to build awareness for the new weekly comedy series with rabid sports fans.

 

“Over the past few years, similar campaigns have become more prominent and savvy.  From Joey Harrington’s Nike billboard in 2001 to Tennessee’s current campaign promoting defensive back Eric Berry, colleges have become more sophisticated in getting the word out about their players,” says Niels Schuurmans, senior vice president of brand marketing and creative at Spike TV.  “Our Thad Castle For College Football Player of the Year campaign is a perfect way for Spike to reach out and not only build awareness, but tune-in with college football and general collegiate sports fans, a target audience for Blue Mountain State.”

 

About “Blue Mountain State”

“Blue Mountain State” is Spike TV’s first original scripted comedy series that follows the on-and-off field antics of three freshmen as they learn to adapt to life at a fictional college football powerhouse.  The series stars actor and former NFL player Ed Marinaro (“Hill Street Blues”), Emmy® Award-winner Darin Brooks (“Blue Crush”), Sam Jones III (“ER”), Alan Richtson (“Smallville”), Romanski (“The Sarah Silverman Program”) and Gabrielle Dennis (“The Game”).  Thirteen half-hour episodes of “Blue Mountain State” are being produced for Spike by Brian Robbins’ (“Varsity Blues,” “Smallville”) and Sharla Sumpter Bridgett’s Varsity Pictures and Lionsgate (NYSE: LGF).

 

About Thad Castle

Thad Castle, portrayed by Alan Ritchson, is a Blue Mountain State senior linebacker. Castle hails from Connecticut and is a two-time consensus All-American.  He set the school record for tackles in a game with 23 in 2008 but was also ejected from the same game for verbally abusing the referees. Castle has already brought one championship to Blue Mountain State as team captain and is looking to bring a few more to BMS before he’s done.  Castle leads the team again this year in tackles and sacks, but it’s his hard partying, ridiculous self-love and seemingly indiscriminate sexual appetite that really motivates the incoming freshman…to stay as far away from him as possible.

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