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Thad Castle For College Player of the Year on Spike TV:
Blue Mountain State Official Page:
Campaign Includes Times Square Billboard And Video Featuring Bobby Bowden,
Dan Fouts, Brian Bosworth, Mike Leach And Jerry Glanville
Spike TV unveils an ambitious, multi-platform college football player marketing campaign for Thad Castle, star senior linebacker at the fictitious college football powerhouse team featured in the upcoming Spike TV original comedy series, Blue Mountain State which premieres on Tuesday, January 12, 2010.
Spikes multi-media campaign is designed to build awareness for the new weekly comedy series with rabid sports fans.
Over the past few years, similar campaigns have become more prominent and savvy. From Joey Harringtons Nike billboard in 2001 to Tennessees current campaign promoting defensive back Eric Berry, colleges have become more sophisticated in getting the word out about their players, says Niels Schuurmans, senior vice president of brand marketing and creative at Spike TV. Our Thad Castle For College Football Player of the Year campaign is a perfect way for Spike to reach out and not only build awareness, but tune-in with college football and general collegiate sports fans, a target audience for Blue Mountain State.
About Blue Mountain State
Blue Mountain State is Spike TVs first original scripted comedy series that follows the on-and-off field antics of three freshmen as they learn to adapt to life at a fictional college football powerhouse. The series stars actor and former NFL player Ed Marinaro (Hill Street Blues), Emmy® Award-winner Darin Brooks (Blue Crush), Sam Jones III (ER), Alan Richtson (Smallville), Romanski (The Sarah Silverman Program) and Gabrielle Dennis (The Game). Thirteen half-hour episodes of Blue Mountain State are being produced for Spike by Brian Robbins (Varsity Blues, Smallville) and Sharla Sumpter Bridgetts Varsity Pictures and Lionsgate (NYSE: LGF).
About Thad Castle
Thad Castle, portrayed by Alan Ritchson, is a Blue Mountain State senior linebacker. Castle hails from Connecticut and is a two-time consensus All-American. He set the school record for tackles in a game with 23 in 2008 but was also ejected from the same game for verbally abusing the referees. Castle has already brought one championship to Blue Mountain State as team captain and is looking to bring a few more to BMS before hes done. Castle leads the team again this year in tackles and sacks, but its his hard partying, ridiculous self-love and seemingly indiscriminate sexual appetite that really motivates the incoming freshman
to stay as far away from him as possible.