Saint Nicholas: A Story Of Joyful Giving belongs in your stocking this Christmas

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It’s beginning to look a lot like Christmas! This fall, Big Idea will unwrap its first new holiday DVD title in seven years, Saint Nicholas: A Story of Joyful Giving. The release will be supported by a comprehensive fourth-quarter marketing and promotional campaign targeting both Christian and general markets. Just in time for the holiday gift giving season, Saint Nicholas: A Story of Joyful Giving debuts October 3rd in the CBA through Word Distribution ($14.99 SRP) and October 6th in the general market through Genius Products ($14.93 SRP). Pre-book is August 25th.

Featuring all-stars Bob the Tomato and Larry the Cucumber, this new seasonal DVD tells the story of Saint Nicholas, the world’s greatest giver, and introduces Nicky the Pepper, the first new VeggieTales character in five years. Bonus features include an original new song by critically acclaimed singer-songwriter Matthew West, “Give This Christmas Away,” performed by West and Grammy Award-winning artist Amy Grant.

“VeggieTales Christmas releases are fan-favorites and Saint Nicholas is sure to become an evergreen title,” said Greg Fritz, SVP of Sales and Marketing at Big Idea. “A national cross-promotion with Operation Christmas Child and extensive radio play of the featured song by Matthew West with Amy Grant will build great awareness of the timely message of giving.”

FREE Consumer DVD Gift with Purchase Offer

A gift for you! Consumers who purchase the Saint Nicholas DVD will receive a FREE VeggieTales DVD to give to a friend in need! Through this offer inside the DVD, consumers can log onto a special website and select the free VeggieTales DVD they would like to send to a friend with only $2.99 shipping and handling.

Advertising, Radio, TV and Online Support

A high-profile Christian and general market radio advertising and promotional campaign will run on top-tier stations during the holiday season. Indoor spots will be broadcast on closed-circuit TV in more than 1,000 quick service restaurants, including KFC®, Wendy’s®, Arby’s® and CiCi’s® Pizza in November. TV promos will run on broadcast and cable networks in VeggieTales’ 15 top markets. Print ads will run in select parenting and family publications. Big

Idea will also advertise and run extensive promotions on popular family-friendly and mom-centric websites in November and December.

Promotional Partners

The music video for the new silly song “Donuts for Benny,” featured on Saint Nicholas, will play in Chuck E. Cheese’s® family restaurant’s 529 locations as well as Gymboree® children’s clothing store’s 761 locations and Crazy 8® store’s 53 locations during the fourth quarter.

Live Events

Timed to the DVD release, Big Idea has coordinated holiday Saint Nicholas-themed events for families to help celebrate the season. In-store premiere events at more than 500 Christian retailers will take place on October 3rd. Big Idea will also host more than 1,500 “Family Fun Nights” at churches nationwide where special Saint Nicholas screenings will be held in October and November.

Operation Christmas Child Partnership

‘Tis better to give than receive! This fall, Big Idea has teamed up with Operation Christmas Child, a project of international Christian relief organization Samaritan’s Purse, to help collect gifts for needy children throughout the world. More than 65,000 churches across the country will hold shoe-box gift collection events. Church leaders have the opportunity to hold a screening of Saint Nicholas where kids and families will be encouraged to “share the spirit of giving” by donating shoe-box gifts.

Holiday Merchandise

New Saint Nicholas merchandise will roll out to retail this fall. All-new items include a Saint Nicholas Little Golden Book from Random House, plush toys from Pint Size, Christmas ornaments from DaySpring and AIM Global, and shoes and shoe charms from Jibbitz™, a subsidiary of Crocs™. Additionally, a 10-song Saint Nicholas album will be available exclusively at iTunes, which includes the theme song, “Give This Christmas Away.”

DVD Synopsis

Discover the power of a simple gift! Laura Carrot’s Christmas stocking might be empty this year because her dad is in danger of losing his job. While Larry thinks a letter to the North Pole should fix the problem, Bob knows what will really help…and tells the story of a little boy named Nicholas who made a discovery in Bethlehem that changed Christmas forever. But what did Nick learn and how can it possibly help Laura and her family? Find out as the Veggies discover the true joy of giving to others—at Christmas time and throughout the year!

Bonus Features:

“Give This Christmas Away” Operation Christmas Child music video

Behind The Song with Matthew West and Amy Grant

Art Gallery

Audio Commentary

Sing Along with Larry

Discussion Guide

Family Activity – “Bob & Larry’s Sugar Cookies” VeggieTales: St. Nicholas: A Story of Joyful Giving Not Rated-45 minutes-Color-5.1 Surround Sound-English & Spanish Subtitles-Close-Captioned

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