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Text UROCK to DISNEY (347639)
Online Promotion with User-Generated Video Uploads Turns Fans Into Rock Stars and Offers a Chance to Win Ultimate Rock Star Experience in Hollywood
NORTH HOLLYWOOD, Calif., June. 2, 2009 – Disney.com announced today the launch of U Rock 2, a stand-out promotion that gives fans the opportunity to create their own music videos set to songs from popular Disney artists and post their original videos on the U Rock site (www.Disney.com/URock). The most popular U Rock video finalists, voted on by fans, will win the ultimate rock star experience including a trip to Los Angeles, an in-studio take over at Radio Disney, a visit to the set of a Disney Channel show, and more.
This is the second annual U Rock event on Disney.com. In 2008 thousands of fan videos were uploaded and millions of fans rated and commented on their favorite videos. New this year, fans will be able to watch and vote for their favorite videos via mobile phone by texting UROCK to DISNEY (347639).*
Song selections that can be downloaded from the U Rock 2 site include:
· One And The Same by Demi Lovato and Selena Gomez from the Disney Channel Playlist CD, with exclusive music video available on the Princess Protection Program DVD
· Paranoid by Jonas Brothers from their upcoming album Lies, Vines and Trying Times
· Hey by Mitchel Musso from his self-titled album Mitchel Musso
· Ready to Rock by Steve Rushton featured in the upcoming Walt Disney Pictures filmG-Force
Fans can upload videos on Disney.com now through July 12, 2009. Finalists in each of the U Rock 2 categories will be announced on July 17, 2009 and fans can then vote for their top video picks through July 31, 2009. Voting categories include Rock of Fame which will be awarded to the best overall video for each song, Tricked Out recognizing the video with the best graphics, editing and special effects, Sweet Groove All Star recognizing the fan with the best dance moves, Mega Pipes which honors best singing and Aww some! which highlights the cutest rockers.
U Rock was a huge success for us last year so were bringing it back bigger and better this year, with an all new selection of top songs from Disney artists, said Paul Yanover, executive vice president and managing director, Disney Online. Once again, were inviting fans to become a part of the entertainment we offer on Disney.com.
U Rock 2 on Disney.com is presented in partnership with Hollywood Records, Walt Disney Records, Radio Disney, Walt Disney Pictures and Walt Disney Studios Home Entertainment.
*Standard carrier fees apply. If youre under 18, get your parents permission first.
About Disney Online
Disney Online (www.Disney.com or text MOBILE to DISNEY), a unit of Disney Interactive Media Group, produces the No. 1 ranked community-family and parenting destination on the World Wide Web. Launched in 1996, Disney.com is the online and now mobile web gateway to all of the company’s Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, music, shopping and live events.
In addition, Disney Online develops and publishes a range of online products and services including Pirates of the Caribbean Online, Disney’s Toontown Online, Disney Fairies Pixie Hollow and Disney Club Penguin.
Disney Interactive Media Group (DIMG) is an affiliate of The Walt Disney Company (NYSE: DIS).