Rock Out With Disney’s U Rock 2

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Text UROCK to DISNEY (347639)  


Online Promotion with User-Generated Video Uploads Turns Fans Into Rock Stars and Offers a Chance to Win Ultimate Rock Star Experience in Hollywood


NORTH HOLLYWOOD, Calif., June. 2, 2009 announced today the launch of U Rock 2, a stand-out promotion that gives fans the opportunity to create their own music videos set to songs from popular Disney artists and post their original videos on the U Rock site (  The most popular U Rock video finalists, voted on by fans, will win the ultimate rock star experience including a trip to Los Angeles, an in-studio “take over” at Radio Disney, a visit to the set of a Disney Channel show, and more. 


This is the second annual U Rock event on In 2008 thousands of fan videos were uploaded and millions of fans rated and commented on their favorite videos. New this year, fans will be able to watch and vote for their favorite videos via mobile phone by texting UROCK to DISNEY (347639).* 


Song selections that can be downloaded from the U Rock 2  site include:

·         “One And The Same” by Demi Lovato and Selena Gomez  from the Disney Channel Playlist CD, with exclusive music video available on the Princess Protection Program DVD

·         “Paranoid“ by Jonas Brothers from their upcoming album “Lies, Vines and Trying Times”

·         “Hey”  by Mitchel Musso from his self-titled album “Mitchel Musso”

·         “Ready to Rock” by Steve Rushton featured in the upcoming Walt Disney Pictures’ film“G-Force”

Fans can upload videos on now through July 12, 2009.  Finalists in each of the U Rock 2 categories will be announced on July 17, 2009 and fans can then vote for their top video picks through July 31, 2009.  Voting categories include “Rock of Fame” which will be awarded to the best overall video for each song, “Tricked Out” recognizing the video with the best graphics, editing and special effects, ”Sweet Groove All Star” recognizing the fan with the best dance moves, “Mega Pipes” which honors best singing and “Aww…some!” which highlights the cutest rockers. 


“U Rock was a huge success for us last year so we’re bringing it back bigger and better this year, with an all new selection of top songs from Disney artists,” said Paul Yanover, executive vice president and managing director, Disney Online. “Once again, we’re inviting fans to become a part of the entertainment we offer on”


U Rock 2 on is presented in partnership with Hollywood Records, Walt Disney Records, Radio Disney, Walt Disney Pictures and Walt Disney Studios Home Entertainment.


*Standard carrier fees apply. If you’re under 18, get your parents’ permission first.


About Disney Online
Disney Online ( or text MOBILE to DISNEY), a unit of Disney Interactive Media Group, produces the No. 1 ranked community-family and parenting destination on the World Wide Web. Launched in 1996, is the online and now mobile web gateway to all of the company’s Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, music, shopping and live events.

In addition, Disney Online develops and publishes a range of online products and services including Pirates of the Caribbean Online, Disney’s Toontown Online, Disney Fairies Pixie Hollow and Disney Club Penguin.

Disney Interactive Media Group (DIMG) is an affiliate of The Walt Disney Company (NYSE: DIS).


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