NEARLY 25% OF WOMEN 18-34 WOULD RATHER WIN “AMERICA’S NEXT TOP MODEL” THAN THE NOBEL PEACE PRIZE BUT 75% WOULD SHAVE THEIR HEADS TO SAVE A STRANGER

Oxygen Media today released a study, conducted by TNS, into the minds of women (18-34) and their personal relationship to outer beauty versus inner beauty. Overall the study, which interviewed more than 2,000 adults, paints a surprisingly complex portrait of today’s women who sometimes walk a fine line of vanity and morality. The poll covers five key themes in women’s lives – appearance, fame & fortune, friendships, relationships and current events/finance.

Surprisingly nearly 25% of women would rather win “America’s Next Top Model” than the Nobel Peace Prize. However, putting physical appearance aside, 75% of women said that they would be willing to shave their heads to save the life of a stranger. Body consciousness is still important with nearly 25% of women saying they’d rather be thin than smart.

“This survey proves an interesting dissection of today’s woman and how she relates her personal image with what she values in her life,” said Dr. Jenn Berman, psychotherapist and ‘Pretty Wicked’ judge. “And as shown in several results women today are a complex combination of altruistic and materialistic, vain and insecure, loyal and self-serving. This survey highlights the dichotomy in all of us.”

And while tech savvy women live and die by their PDAs, an astonishing number — 88% of young women 18-34 — would give up their cell phone, jewelry and makeup to keep a friendship. Although loyal to their friends to the point where they’d give up their most prized possessions, there’s still 26% of women 18-34 who would make their best friend fat for life, if it meant they could be thin.

Survey results include:

Appearance
o More than half (54%) of W18-24 consider themselves physically attractive
o 22% of W18-24 who consider themselves attractive would rather lose the ability to read than lose their figure.
o 91% of W18-34 would rather live a long life and lose their looks than die young and beautiful

Fame & Fortune:
o 39% of W18-34 have used their looks to get something they want
o 41% of W18-34 would be okay knowing they were chosen for a job on looks alone
o 50% W18-24 would marry an ugly man if he were a multimillionaire

Friendships:
o 60% of W18-24 have lied to their best friend
o 78% of W18-34 would choose to have lots of friends over beauty
o 95% of W18-34 would NOT leave their friend behind if she couldn’t get into a hot club

Relationships:
o 78% of W18-24 think Cybersex is cheating, while 80% of W18-34 think it’s cheating
o 42% W18-24 have lied to their spouse or partner, while the number increases to 53% of W18-34 have lied to their spouse or partner
o Over 90% of W18-34 value a good heart/intelligence over good looks in a partner
o 60% of W18-24 who consider themselves attractive prefer their partner to have money over good looks
o 54% of W18-24 who consider themselves less attractive prefer their partner to have good looks over money
o 73% of W18-24 who consider their looks to be average or below average think they are the catch in their relationship because people tell them they can do better than their partner
o Only 39% of W18-24 who consider themselves to be attractive think they are the catch in their relationship because people tell them they can do better than their partner

Current Events/Finance
o 37% of W18-24 who consider themselves attractive spends less than 15 minutes watching/reading the news, but 70% of them spend 15 minutes or more grooming/dressing themselves
o 66% of W18-24 values their hairstylists over their tax accountant, while the number grows to 70% of W 18-34 who say their hairstylist is more important

Premiering March 31 at 11pm ET/PT, Oxygen’s new series “Pretty Wicked” puts looks aside as 10 women compete in a series of challenges designed to “beautify” their insides to match their outside. The twists and turns in this social experiment continue while the contestants find themselves without the everyday luxuries they are accustomed to.

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