NBC UNIVERSAL OFFERS ONE-OF-A-KIND GIBSON GUITAR SIGNED BY COLDPLAY, RASCAL FLATTS, REM, ALANIS MORISSETTE AND OTHERS IN ONLINE AUCTION FOR CHARITY

NBC Universal is offering fans a chance to bid on a one-of-a kind Gibson guitar that was signed by many of the artists featured in the 2008 Toyota Concert Series on NBC’s “Today” show.

The Gibson Flying V guitar includes autographs from hit artists including, Mary J. Blige, the B-52s, Fergie, Neyo, Rihanna and others who performed in the Summer Concert series, which ran from April 21 to September 5, 2008.

The auction is now live and is available at http://nbcauction.auction.seenon.com.   It will run through Friday, October 23 at 12:00 p.m. (PT). The auction is powered by Delivery Agent, the leader in shopping-enabled entertainment for television shows, motion pictures, sports and music videos.  The net proceeds of the sale of the Gibson guitar will benefit United Way Worldwide.

This exclusive, gleaming white, Gibson Flying V guitar is sure to please any music aficionado or collector.The Gibson Flying V was introduced in 1958 and was considered ahead of its time when it launched.  The Flying V’s powerful sound and unusual shape have made it one of the most recognizable guitars in the world.  The name derives from its shape, which looks like a flying letter V.  The Gibson Flying V guitar customarily retails from between $1,799 to $12,000.

Bidding on this guitar, which was originally furnished by Gibson, opened at $1,000.

The artists and bands represented on the guitar include:

B-52’s
Natasha Bedingfield
Mary J. Blige
Chris Brown
Michael Buble
Kenny Chesney
Coldplay
Neil Diamond
Fergie
Rascal Flatts
Alanis Morissette
Neyo
REM
Rihanna
Donna Summer

About Today Show
Jim Bell is the executive producer of “Today.”  Melissa Lonner is the senior producer responsible for the “Toyota Concert Series on Today.” Visit www.todayshow.com to learn more.

About United Way
United Way is a worldwide network in 45 countries and territories, including nearly 1,300 local organizations in the U.S. It advances the common good, creating opportunities for a better life for all, by focusing on the three key building blocks of education, income and health. The United Way movement creates long lasting community change by addressing the underlying causes of problems that prevent progress in these areas.

LIVE UNITED is a call to action for everyone to become a part of the change. For more information about United Way, please visit: LIVEUNITED.org.About Delivery Agent  Inc.Delivery Agent, Inc. (www.deliveryagent.com), named #1 Privately Held Media Company by Inc. Magazine, and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, MTV Networks, Martha Stewart Living Omnimedia to Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands.

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lesley.schwartz@nbcuni.com

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