The NBC Universal Digital Studio today announced a new original series “In Gayle We Trust,” sponsored by American Family Insurance. “In Gayle We Trust,” the second scripted comedy to launch from the Studio this year, will premiere Tuesday, September 15. The announcement was made by Cameron Death, Vice President, NBC Universal Digital Studio.
“‘In Gayle We Trust’ is at the center of our desire to create compelling original digital entertainment with brands. We’re excited to have American Family Insurance on board as the exclusive sponsor of this intriguing and quirky new series,” said Death, Vice President Digital Content, NBC Universal Digital Studio.
“In Gayle We Trust” is an original 10-week digital series, written by Brent Forrester (NBC’s “The Office”). The series centers on the lives of the fictional residents of Maple Grove. Insurance agent Gayle Evans, played by Elisa Donovan (“Clueless,” “Beverly Hills, 90210,” “Sabrina The Teenage Witch”), is the centerpiece of the town, serving as the sounding board, guru and trusted adviser among the town’s idiosyncratic clientele.
In addition to the episodes, NBC Universal will be creating deep interactive experiences at www.InGayleWeTrust.com that will allow viewers to immerse themselves in online gaming and interactive maps tied directly to the series content.
The comedic short stories will be produced by NBC Universal Digital Studio in association with Mindshare Entertainment. They will be available at www.ingaylewetrust.com and promoted on-air on NBC and USA Network as well as NBC Universal’s significant digital and mobile platforms, all major video-on demand platforms and social networks.
“In Gayle We Trust” is one component in a marketing campaign for American Family Insurance — integrating entertainment and education to engage consumers with the brand, its products and its agents as uniquely suited to help families protect all the things they love.
The integrated campaign also includes expert personal finance advice on MSN.com and an engaging CBS Radio/Katz Advantage radio promotion, all aligned by a similar theme emphasizing American Family agents role as trusted advisors. Individual web sites are digitally linked and provide an American Family agent locator tool.