NBC UNIVERSAL ANNOUNCES PARTNERSHIP WITH MARIA SHRIVER AROUND HER LANDMARK STUDY: ‘THE SHRIVER REPORT: A WOMAN’S NATION CHANGES EVERYTHING’

NBC Universal and Maria Shriver are joining forces to educate the public on current state of Women in America, bringing to life Shriver’s landmark study: “The Shriver Report: A Woman’s Nation Changes Everything.” This initiative is centered on a weeklong programming effort, beginning October 18, across numerous NBCU platforms, including NBC News, MSNBC, CNBC, Telemundo, iVillage, msnbc.com and the grio.com. The announcement was made by Lauren Zalaznick, President of NBC Universal Women & Lifestyle Entertainment networks.

“I am thrilled to be working on this project with my friends and former NBCU colleagues,” said Shriver. “NBCU, through both its programming efforts and ‘Women At NBCU’ initiatives, has demonstrated a serious commitment to showcasing the power of women. I look forward to bringing insights from the Shriver study to the company’s vast audience.”

“Women At NBCU” – the company’s female targeted ad sales and marketing business — will release the results of its complementary study, conducted with GFK Roper, on how the new roles of American women affect female consumer behavior. As part of the partnership, Shriver will lead a discussion around this study, as well as her own research, at a “Women At NBCU” advisory board meeting on November 10th. The board, which was formed in January 09, serves as a powerful think tank on female trends and marketing to women, and is comprised of top-level professional women across numerous industries.

“We are excited to partner with Maria and ignite both a cultural and business conversation around this important topic. Maria’s study couldn’t come at a more important time,” said Zalaznick, “The roles of American women in society have dramatically changed, with a significant number of women being breadwinners and the purchase-power decision makers in their family.”

Shriver’s study was conducted with the Center for American Progress (CAP). In addition to NBC Universal, partners include TIME magazine, Hewlett Packard, the Rockefeller Foundation, and the USC Annenberg Center on Communication Leadership and Policy.

Following are the Partnership highlights:

NBC News: As part of Maria Shriver’s research, she will talk to everyday Americans representing a cross-section of the population through conversations and insightful round-table sessions across the country. NBC News is working with her to bring her findings to the public by packaging and promoting them across various NBC Universal properties. The series kicks off with Shriver’s guest appearance on the October 18th edition of “Meet The Press.”

CNBC: Shriver will appear on “Power Lunch” on October 19th as well as a special episode of “The Suze Orman Show” on October 24th to discuss the financial implications of her findings.

Telemundo explores the changing role of women through “El Poder de la Mujer,” a look into Latinas’ growing power in the workforce and the changing dynamics at home as more women become key providers in the family. On-air news coverage includes a special five-part series within Noticiero Telemundo as well as exclusive content and supporting editorial on Telemundo.com’s woman’s hub, Mujer de Hoy.

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