NBC News and Three Part Media LLC today launched The Grio (www.TheGrio.com), a video-centric news site devoted to stories and perspectives that appeal to the African American community. The announcement was made by NBC News Senior Vice President Adam Jones.
TheGrio.com uses the vast resources of NBC News, including owned and operated stations, affiliate stations, and msnbc.com, as well as the nation’s leading newspapers and websites, to aggregate pertinent video and written content for the site. The Grio also features original video packages, news articles, and blogs on a variety of topics including breaking news, politics, health, business, faith, and entertainment. Contributors to TheGrio.com include Rev. Al Sharpton, Melissa Harris-Lacewell, and Santita Jackson. The site dives deeper into stories of black interest that mainstream news outlets currently only touch on.
“Coinciding with the 40th anniversary of the assassination of civil rights leader Dr. Martin Luther King, Jr. in April 2008, NBC News premiered “Meeting David Wilson,” the remarkable and inspiring story of a young man’s reconciliation with his ancestors’ history as slaves. In building this partnership, David Wilson demonstrated an articulate, passionate and inquiring mind committed to serving the needs of his community,” said Adam Jones. “This collaboration led to the idea of leveraging NBC News resources and David’s editorial talents to create a daily news website that would target the interests and concerns of African American consumers.”
“TheGrio.com is the first video-centric news community site devoted to providing African-Americans with stories and perspectives that appeal to them but are underrepresented in existing national news outlets,” said The Grio Managing Editor and Founding Member of Three Part Media David Wilson. “TheGrio.com’s goal is to be the biggest and most reliable aggregator, producer, and distributor of black news online.”
Ford Motor Company has signed on to exclusively sponsor The Grio during its launch phase.
“Joining on as an exclusive sponsor of this innovative news platform allows us to share the great news about Ford products within a medium that directly speaks to the African American consumer,” said Crystal Worthem, Multicultural Marketing Manager, Ford Motor Company. “We partnered with the founders of TheGrio.com on ‘Meeting David Wilson’ in 2008 and knew that the new digital product would be of the same quality, authentic and innovative which aligns with the Ford brand.”
About NBC News
NBC News has been a leading source of global news and information for more than 75 years, first on radio, and today via broadcast and cable television, the Internet, radio and cell phones. Operating around the clock with bureaus in key cities in the U.S. and overseas, NBC News provides immediate coverage and in-depth reporting of major events to a worldwide audience.
For more than a decade, NBC News has served as the dominant force in television news, watched by more Americans than any other news organization. NBC News provides more than 25 hours of weekly programming, including “Nightly News with Brian Williams,” and the top-rated rated “Today” and “Meet the Press” programs. “Dateline NBC” is the signature broadcast for NBC News in primetime. NBC News is the only broadcast news division with an affiliated cable channel, MSNBC, which provides 24-hour-a-day coverage of news events around the globe. MSNBC.com consistently ranks as one of the leading news and information sites on the Internet — winning both of the industry’s top honors for online news in the past year. NBC Mobile provides news and information updates and show excerpts to cell phone users throughout the day reported by the anchors and correspondents of NBC News, and NBC News Radio produces up-to-the-minute radio reports for affiliated stations in all major markets across the country.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.