NBC NEWS LAUNCHES APPLICATION ON FACEBOOK

NBC News announced today the launch of “What’s Your iCue?,” a social media application for Facebook. Built incorporating the vast archives of NBC News and developed by NBC Learn, the educational arm of NBC News that produces www.icue.com, “What’s Your iCue?” is a video trivia game that allows players to test their knowledge on a wide range of topics.

The application is available at www.whatsyouricue.com.

“What’s Your iCue?” is a video based trivia game set against a 30 second clock. Players answer a multiple-choice question that corresponds with a short video clip from the NBC News archives. Trivia categories include “In the News,” which features questions on current events and iconic news stories, “Innovation and Technology,” “History,” and “Arts and Culture.” More trivia categories are planned for 2009. The faster a player answers correctly, the higher the score.

Users also have the option of watching full-length NBC News videos in the flipable “Cue Card” video player, and can share the videos with friends or post them to their Facebook profile. The game makes the most of the Facebook social network by allowing users to play against friends in real-time and even create competing trivia teams as part of team play.

“What’s Your iCue?” is designed to be competitive, engaging, and viral. With team play, users can create their own teams or join affiliation teams where they can recruit their friends and maximize their score. Each week, “What’s Your iCue?” will feature a sponsored weekly match-up pairing two competitive institutions, locations, or companies.

“NBC Learn is thrilled to launch this fast-paced quiz game which promotes interaction with NBC News content and engages users with the signature look and feel of iCue.com,” said Adam Jones, NBC News senior vice president of network development. “Our goal has been to create a game that’s fun and promotes social interaction, but also educational for news consumers of all ages.”

Luxury automotive company Lexus has signed on as an exclusive advertising partner for the launch of “What’s Your iCue?” The Lexus program is the first delivered by appssavvy, a direct sales team for social media applications, under its exclusive, strategic advertising partnership with NBC News’ iCue announced last month. Advertisers and agencies interested in marketing through the iCue application can reach appssavvy’s direct sales team at advertising@appssavvy.com.

 

About NBC News
NBC News (http://www.msnbc.msn.com) has been a leading source of global news and information for more than 75 years, first on radio, and today via broadcast and cable television, the Internet, radio and cell phones. Operating around the clock with bureaus in key cities in the United States and overseas, NBC News provides immediate coverage and in-depth reporting of major events to a worldwide audience.

About NBC Learn
NBC Learn is the educational arm of NBC News dedicated to providing resources for students, teachers, and lifelong learners. The new online resources NBC Learn has created for the education community leverages nearly 80 years of historic news coverage, documentary materials, and current news broadcasts. Currently two unique offerings, iCue and NBC News Archives on Demand, give students and teachers access to thousands of video clips from the NBC News archives, including great historic moments — from the Great Depression to the Space Race to the latest election coverage. NBC Learn is also offering primary source materials, lesson plans and classroom planning resources, and additional text and image resources from our content partners.

About Lexus
Lexus is the leader in low-emission hybrid luxury vehicles and currently has three hybrid vehicles in its line-up, with a fourth hybrid debuting next year. In 2005 when it introduced the first luxury hybrid vehicle, the RX 400h, Lexus helped advance the concept of sustainability without sacrifice. To bring like-minded individuals together, it developed the Lexus Hybrid Living site (lexus.com/hybridliving) that serves as a portal for people seeking a way to incorporate luxury and environmentalism into their lives. Featuring everything from art to architecture, clothes to cuisine and tea to travel, Lexus Hybrid Living serves as a lifestyle guide to eco luxury. Lexus also inspires young people to take action to benefit the environment through the Lexus Eco Challenge, a $1 million scholarship competition for middle and high school students (scholastic.com/lexus). The Lexus Eco Challenge is part of The Lexus Pursuit of Potential, a philanthropic initiative that generates up to $3 million in donations each year for organizations that help build, shape and improve children’s lives.

About appssavvy
appssavvy is a direct sales team for the social media space. The company based in New York City connects hundreds of social media applications with leading brands and agencies. appssavvy provides advertisers with contextually relevant targeted media opportunities reaching an audience of more than 50 million unique online consumers enjoying social media applications. Developers generate significant revenues through appssavvy’s integrated sponsorship capabilities for brands and agencies. For more information, visit www.appssavvy.com.

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