MTV will be the exclusive on-air and online outlet for the global multi-platform premiere of the new JAY-Z music video “Run This Town” with Rihanna and
Following JAY-Z’s ground-breaking performances at the UK Glastonbury Festival in 2008 and U.S. music festival All Points West this month and in anticipation of his upcoming performance at the 2009 MTV Video Music Awards, “Run This Town” will explode onto the world music scene via MTV’s 68 channels and websites in 161 countries.
The video for “Run This Town” was shot in
“JAY-Z is one of those artists that every time he makes a move, he creates excitement and buzz,” said
“MTV’s ability to deliver fresh music content simultaneously across our global network of properties gives music fans exclusive access to their favorite recording artists while providing these artists unprecedented exposure,” said
The global premiere of “Run This Town” follows the multi-platform success of Green Day’s “Know Your Enemy” music video premiere worldwide in April and demonstrates MTV’s unique global scale and ability to connect artists to literally millions of fans in every corner of the world.
Since 1995, Shawn “JAY-Z” Carter has dominated the rap industry and set trends for a generation. Now in 2009, he personifies the “American Dream.” Founder and chairman of Rocawear, he is also co-owner of the NJ Nets, 40/40 sports clubs, co-owner of Carol’s Daughter skin line and Translation Advertising. After three successful years as President and CEO of Def Jam Recordings, where he fostered the careers of international stars Rihanna, Ne-Yo and