Regal’s ‘Moviebill’ exceeds 2 million AR scans in premiere issue
Moviebill’s inaugural issue hit moviegoers with the opening of Avengers: Infinity War at Regal theatres. In just two short days all 1 million copies of issue one were in the hands of audiences all over the U.S. Moviebill, a collectible magazine hand-delivered to Regal moviegoers, features fully-integrated augmented reality (AR) technology, accessible with the Regal mobile app. The AR integration was deployed on all 9 million users apps, and engagement for the weekend has exceeded 2 million scans, resulting in the largest reported AR engagement in the history of the industry. The unique hybrid media publication and mobile experience is the first of its kind, and the largest deployed theatrical handout in the movie business.
Based on April 27th opening weekend’s distribution, Moviebill now has a significantly high circulation for an entertainment magazine, reaching the same levels as Entertainment Weekly (1.5 million) and Vanity Fair (1.2 million). “The amazing reception and high engagement went beyond our expectations,” said Matthew Shreder and James Andrew Felts, co-founders of Moviebill.
“Augmented reality is the theatrical counterpart for the mobile/digital space and produces similar consumer attention. We are seeing exponentially higher engagement and dwell time compared to other digital platforms. Opening weekend moviegoers are some of the most engaged, passionate, and active consumers in the media world and we are thrilled to provide a unique experience just for them at the moment when they are most excited to see the film.” Following the distribution of Moviebill, the Regal mobile app was a top trending app in the Apple app store over the weekend. During this time frame, downloads of the Regal mobile app more than tripled the average weekend benchmark. “Moviebill embodies innovation in the cinema and we are excited to be at the forefront of that and are very pleased with how our audiences responded.,” said Ken Thewes, CMO at Regal. Theatres across the country were tasked with handing out each issue of Moviebill to incoming Avengers: Infinity War ticketholders, which resulted in over 95% distribution accuracy across all Regal Cinemas nationwide, including Guam and Alaska.
After running out of copies at various theatres, moviegoers continued to inquire about copies. “The response from theaters all over the country has been spectacular,” said Oliver Barnett, SVP Distribution of Moviebill. “We’ve received accolades from many theatre managers stating how excited their guests were to receive Moviebill.” Moviebill is slated for 8 more issues throughout the year, including Jurassic World: Fallen Kingdom and Mission: Impossible – Fallout.
Moviebill is an entertainment print, mobile and online media platform that utilizes Augmented Reality technology to bring content to life for the biggest movies of the year. Created by Concourse Media principals James Andrew Felts and Matthew Shreder, Moviebill offers moviegoers exclusive content and interactive experiences nationwide through their studio and cinema partnerships. Each edition of Moviebill is tailor-made to one of the most highly anticipated blockbuster movies of the year and is hand-delivered directly to each moviegoer at the cinema. Shreder and Felts run a multi-faceted entertainment group which manages three separate divisions: film distribution company Concourse Film Trade, creative marketing and audience engagement firm I&Co, and moviegoer experience company Concourse Cinema Ventures which operates Moviebill. Felts and Shreder have distributed over 30 feature films in their tenure as entertainment executives.
Grease turns 40 this summer! Check out a clip from the remastered 4K print.
Grease 40th Anniversary Edition On 4K UHD, Blu-ray, DVD and Digital April 24 Relive the Classic ‘50s Celebration Featuring Fully Restored Picture and Sound and New Bonus Content.
Good girl Sandy and greaser Danny fell in love over the summer. When they unexpectedly discover they’re now in the same high school, will they be able to rekindle their romance?
DOWN A DARK HALL Starring AnnaSophia Robb and Uma Thurman | Official Trailer
PAPILLON | First Trailer with Charlie Hunnam & Rami Malek
Written by: Aaron Guzikoswski (adapted screenplay)
Cast: Charlie Hunnam, Rami Malek, Yorick Van Wageningen, Roland Moller, Tommy Flanagan, Eve Hewson
Genre: Historical drama
Run time: 136 minutes
MPAA rating: “PAPILLON is rated R for violence including bloody images, language, nudity, and some sexual material.”
FUTURE WORLD with James Franco & Suki Waterhouse Now Playing in Theaters, On Demand, on iTunes and Amazon!
Directed by: James Franco, Bruce Thierry Cheung
Written by: Bruce Thierry Cheung, Jeremy Craig Cheung, Jay Davis
Produced by: Scott Reed, Andrea Iervolino, Monika Bacardi, Vince Jolivette, Jay Davis
Genre: Apocalyptic Thriller
Rating: R for violence, sexual content/nudity, language and drug use
Celebrate 15 Years of Fan Favorites from the Revolution Studios Library — Titles Now Available!
Revolution Studios and Sony Pictures Home Entertainment reach into their vault to celebrate the 15th anniversaries of these beloved films. Whether you want to laugh, cry or just be entertained, the “Class of 2003” offers something for everyone to enjoy.
Adam Sandler and three-time Academy Award® winner Jack Nicholson (Best Actor: One Flew Over the Cuckoo’s Nest, 1975, As Good As It Gets, 1997; Best Supporting Actor, Terms of Endearment, 1983) star in the comedy ANGER MANAGEMENT, the story of a timid businessman wrongly sentenced to an anger management program, where he has his life turned upside-down by an ultra-aggressive instructor who hardly practices what he preaches. Available on DVD, Blu-ray & Digital.
Eddie Murphy finds himself unemployed and decides to turn his home into DADDY DAY CARE. The comedy is available on DVD & Digital.
Academy Award winners Ron Howard (Best Director, A Beautiful Mind, 2001), Cate Blanchett (Best Supporting Actress, The Aviator, 2004; Best Actress, Blue Jasmine, 2013) and Tommy Lee Jones (Best Supporting Actor, The Fugitive, 1993) teamed up for the western thriller THE MISSING, available on DVD & Digital. In the desolate wilderness of New Mexico, an estranged father returns home to make peace with his adult daughter. When her child suddenly vanishes, father and daughter delve into the supernatural to get her back.
Academy Award winner Julia Roberts (Best Actress, Erin Brockovich, 2000) stars as a novice art history professor with a surprising lesson plan that inspires her students to open their eyes to love and life in MONA LISA SMILE, also starring Kirsten Dunst, Julia Stiles and Academy Award nominee Maggie Gyllenhaal (Best Supporting Actress, Crazy Heart, 2009). Available on DVD, Blu-ray & Digital.
A young man, considered crazy by everyone in town, except for his childhood girlfriend and her little brother, is put to the ultimate test when he becomes the only thing that stands between a legendary evil and the little brother in the horror film DARKNESS FALLS. Available on DVD & Digital.
After a West African president’s family is assassinated and civil unrest is rampant, a top secret team is deployed to the far reaches of the jungle to rescue a U.S. doctor who is acting as a missionary in the action-packed drama TEARS OF THE SUN. The doctor insists the U.S. forces rescue all of her charges. As a result, the group falls under rebel attacks when it’s revealed that the son of the deposed West African president is among those being saved. Bruce Willis leads the rescue mission under the direction of Antoine Fuqua (The Equalizer 2). Available on DVD, Blu-ray & Digital.
Welcome to HOLLYWOOD HOMICIDE – the only profession where a guy can come to work hungry, horny, thirsty and broke, and resolve all four by the end of his watch. Academy Award nominee Harrison Ford (Best Actor, Witness, 1985) and Josh Hartnett star as a pair of detectives investigating the murder of a rap group while pursuing their ‘other’ full-time professions. Available on DVD & Digital.
When small time, an outrageous battle of the sexes starring Ben Affleck and Jennifer Lopez. Available on DVD & Digital.GIGLI street thug meets a tough and gorgeous mob enforcer, the sparks fly in the comic romance
RADIO, the inspiring true story of the real life friendship between Robert “Radio” Kennedy (Academy Award® winner Cuba Gooding, Jr., Best Supporting Actor, Jerry Maguire, 1996) and coach Harold Jones (four-time Academy Award nominee Ed Harris, Best Actor, Pollock, 2000; Best Supporting Actor: Apollo 13, 1995, The Truman Show, 1998, The Hours, 2002) and the thirty-year legacy of victory they created. Available on DVD & Digital.
Academy Award® is the registered trademark and service mark of the Academy of Motion Picture Arts and Sciences.
New Trailer for FIREWORKS | In U.S. Theaters Beginning July 3rd!
In Select U.S. Theaters Beginning July 3rd*
*GKIDS will premiere the feature as a special Fathom event on July 3 with encore screenings July 5 and 7.
The film will receive a theatrical release by GKIDS starting July 4.
Producer Genki Kawamura follows up his mega-hit Your Name with another tale of star-crossed teenage lovers with a sci-fi fantasy twist. Shy Norimichi and fast-talking Yusuke, are goo-goo-eyed over the same elusive classmate, Nazuna. But Nazuna, unhappy over her mother’s decision to remarry and leave their countryside town, plans to run away and has secretly chosen Norimichi to accompany her. When things don’t go as planned, Norimichi discovers that a glowing multi-color ball found in the sea has the power to reset the clock and give them a second chance to be together. But each reset adds new complications and takes them farther and farther away from the real world – until they risk losing sight of reality altogether.
Fireworks tells a simple story of adolescent longing that taps deep wells of emotion. It is tale of youthful wistfulness, missed opportunities and long-ago dreams, of the urgency of young lovers, and the desire to create a separate universe, a magic place outside of time, where they can be together.
- 1 Regal’s ‘Moviebill’ exceeds 2 million AR scans in premiere issue
- 2 Grease turns 40 this summer! Check out a clip from the remastered 4K print.
- 3 DOWN A DARK HALL Starring AnnaSophia Robb and Uma Thurman | Official Trailer
- 4 PAPILLON | First Trailer with Charlie Hunnam & Rami Malek
- 5 FUTURE WORLD with James Franco & Suki Waterhouse Now Playing in Theaters, On Demand, on iTunes and Amazon!
- 6 Celebrate 15 Years of Fan Favorites from the Revolution Studios Library — Titles Now Available!
- 7 New Trailer for FIREWORKS | In U.S. Theaters Beginning July 3rd!
Troy Anderson is the Owner/Editor-in-Chief of AndersonVision. He uses a crack team of unknown heroes to bring you the latest and greatest in Entertainment News.