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Kohls Corporation (NYSE:KSS) today announced the exclusive launch of LC Lauren Conrad, a contemporary lifestyle brand that will launch in the womens department in approximately 300 Kohls stores and Kohls.com this October. The brand is ultimately planned to expand to all stores nationwide.
Licensed under a long-term agreement by Blue Eyed Girl, Inc., Kohls will be the exclusive
The launch of LC Lauren Conrad builds on Kohls private and exclusive brand strategy, which has been well received by customers and accounted for nearly 42 percent of total sales in 2008.
We are very excited to announce our partnership with Lauren Conrad, a pop culture icon whose style resonates with our contemporary customer, said Don Brennan, senior executive vice president of Kohls Department Stores. We are confident the LC Lauren Conrad collection brings customers both the contemporary style and the world-class brands they want at a price that delivers incredible value.
Under the agreement, Conrad and Kohls will collaborate on the design of the brand. Kohls will lead the manufacturing, production, distribution and marketing of the collection. Conrads image and likeness is also expected to be leveraged throughout integrated marketing vehicles, including national advertising, in store graphics, online and digital media, direct mail and public relations.
Partnering with a successful national retailer like Kohls supports my mission to make great clothing accessible to young women everywhere, said Lauren Conrad. The collection is a reflection of my personal style and will offer fresh, California Casual designs at an affordable price.
Grounded in extensive customer research, Conrad has high awareness and fashion credibility mong young contemporary customers. Best known as the star of her hit reality series The Hills, Conrad began her fashion career as an intern at Teen Vogue and attended the Fashion Institute of Design and Merchandising in Los Angeles.
information, or for the added convenience of shopping online, visit www.kohls.com.
About Lauren Conrad
Born and raised in Laguna Beach, California, Lauren Conrad has grown up in the public eye as the star of MTVs LAGUNA BEACH and her spin-off series, THE HILLS which in its fifth season is the number one show on MTV and rates as one of the top shows across all of the cable networks . In 2007 Lauren launched her first clothing line Lauren Conrad Collection. The line, currently in over 500 boutiques across the country plans to expand overseas by 2010. In 2009 Lauren added author to her resume signing a three book deal with Harper Collins. The first novel, L.A. Candy will be available in book stores on June 16th. In 2007 Lauren became the first ever spokesperson for mark. cosmetics appearing in ad campaigns and mark.s online magazine. She has also been a guest designer for Linea Pelle Leather goods and has had endorsement deals with Hasboro, AT&T and Sony. Lauren has made appearances on talk shows such as the Tonight Show with Jay Leno, Late Night with David Letterman, Jimmy Kimmel
Live, Tyra Banks Show, Live with Regis and Kelly, and Rachel Ray. She has also been seen in numerous publications such as USA Today, The Wall Street Journal and Forbes as one of the top 100 celebrities and has graced the covers of Cosmopolitan, SHAPE Magazine, Rollingstone,Teen Vogue, Seventeen Magazine and CosmoGIRL!