Grammy winner, Robin Thicke has a top 5 hit on his hands with Magic, the lead single from his new album, Something Else, due Sept. 30 from Interscope Records / Star Trak Records. The certified platinum soul singer is truly creating the magic with a first-of-its-kind partnership with GenAudio, which is debuting its new audio technology, AstoundStereo, by providing alternate mixes of six tracks from Something Else.
As an artist, having this kind of technology is a dream come true. My goal is to always have my audience hear my music on a deeper level, so I am thrilled about AstoundStereo, says Robin Thicke.
Developed by GenAudio, the new technology, AstoundStereo, is the next dimension in the evolution of audio. A next generation 4D audio technology, AstoundStereo immerses the listener with sounds, elevating and widening the sonic landscape to create a much more enjoyable listening experience.
This will change the way the world listens to audio, says Jerry Mahabub, Chairman/CEO of GenAudio. AstoundStereo is not only the next dimension in the evolution of audio, it will become the new standard for listening to audio.
AstoundStereo requires no special hardware or decoding. Headphones or two speakers are all that is needed to experience 4D audio. In addition to providing for a better stereo listening experience, AstoundStereo also integrates seamlessly with all Surround Sound delivery formats yielding a better multi-channel audio experience. In other words, it is compatible with all audio playback systems including but not limited to home theater setups, portable music players, computers, car stereos, etc.
Interscope Records credits the artists musical palette for the GenAudio partnership.
There is an inherent richness to Robins music, as well as a variety of musical styles, that we thought would work well with the new GenAudio technologyand it does, says Ted Mico, EVP of Digital at Interscope Geffen A&M (IGA). We see this as a good fit between artist and technology.
The six AstoundStereo re-mixed tracksMagic, Sidestep, Dreamworld, Sweetest Love, Shadow of Doubt and Cry no Moreare available as a gift-with-purchase for anyone who orders the digital version of the album on the artists website (robinthicke.com) or the physical CD on Amazon.com. Robin Thicke is the first artist to showcase his music using AstoundStereo.
Thickes customized Musicane widget will be posted on his official site (www.robinthicke.com) offering fans the opportunity to buy the entire album and/or individual songs directly from him, via his website. Fans that buy his album directly from his site will instantly be able to download the AstoundStereo files directly from the widget. The widget will contain previews of the album, news, videos and, for the first time, sell his branded merchandise. The digital music downloads sold via Thickes Musicane will offer his full catalog in unrestricted 320 kbps MP3 format. All music is DRM-free and will be playable on any portable and home music players including the Apple iPod® and iPhone®.
Robin Thickes manager Neil Jacobson, of Interscope Management, concurs. I compared the original mixes versus the AstoundStereo mixes on all six tracks, he says. You can close your eyes and hear how the audio expands around your ears and above your head – it completely immerses you in Robins music. This technology takes Robins music to a new level.
Vikramaditya Jain, President & COO, Musicane, agrees AstoundStereo adds a new dimension when listening to music and it is great for all music consumers, particularly the fact the enhanced sound quality is reflected through normal speakers. Most of our users are listening to music through their computers and portable devices while surfing the web, and its great that they can benefit from a unique sound experience.
Because Robin Thickes music is variedfrom upbeat and funky to soulful and atmosphericGenAudio showcases the different ways that AstoundStereo can be applied to different styles of music, Mahabub explains. With Robin having such a wide range of musical style, it enabled us to have a new level of creativity using our AstoundStereo technology.
From a marketing perspective, Interscope now has a different type of bonus offering for Robin Thicke fans. This is a great incentive for fans to buy the album, Jacobson notes. This is real, tangible, and makes perfect sense.
GenAudio has tapped GMR Entertainment to handle marketing and artist partnerships for this platform. GMR Entertainment is one of the leading music and entertainment marketing agencies within the Omnicom Group.
Recently, GenAudio was selected as a top finalist in the new i-Stage competition, a technology event featuring the most innovative new consumer technology products that will soon come to market. GenAudio will unveil AstoundStereo before a live audience on Oct. 20 at CEAs 2008 Industry Forum at the Four Seasons Hotel in Las Vegas.
To find out more about AstoundStereo, go to http://www.astoundstereo.com