To celebrate the holiday season, Heineken gave a few unsuspecting strangers the chance to brave the crowd and belt their favorite holiday carol in front of thousands of strangers. After inviting New Yorkers for an evening of Carol Karaoke at Karaoke Boho in the NYC’s West Village, Heineken then gave them the chance to flip the switch and broadcast their performance to an audience of thousands way beyond the karaoke room.
In one of the more unique “will you or won’t you” moments, people were asked to choose a carol from “Jingle Bells,” “Deck the Halls” and “The 12 Days of Christmas,” and then in a surprise twist, were challenged to sing to thousands of strangers. Those who decided in a matter of seconds to keep singing were broadcasted in well-known public places, including a Jumbotron at an NBA game, on the TV of every NYC taxi for a week and on a famed Times Square billboard.
Viewers are invited to weigh in on whether or not they would have chosen to continue on and sing for a crowd of thousands. Share your thoughts at #CarolKaraoke.