Green Police, the Audi commercial already being touted as one to watch on Super Bowl Sunday, takes an entertaining approach to the choices we can all make to benefit the environment.
The obvious point of the Green Police commercial is to tell American viewers that one of the easiest green choices they can make is to drive the 2010 Green Car of the Year, the Audi A3 TDI clean diesel luxury car.
But one aspect of the Green Police ad that’s certain to remain with viewers of the Super Bowl is … the music. Audi asked Cheap Trick to return to the recording studio to remake the rock band’s classic hit “Dream Police” for a big Super Bowl presentation. The result? “Green Police” a song that combines the message of the A3 TDI Green Car of the Year win and the high-energy beat of the original tune.
“We have no doubt that viewers will walk away from the Super Bowl with that song playing in their heads,” said Scott Keogh, Audi of America Chief Marketing Officer. “It is certain to make the environmental message behind the Green Police ad hard to forget.”
Now, fans of Cheap Trick, Audi or catchy advertising tunes can listen to the band’s Green Police track at this AudiUSA.com address: http://www.audiusa.com/us/brand/en/models/a3_tdi/green_police.html
The Green Police Super Bowl ad marks the third straight year Audi has played a prominent role in the NFL championship game, which draws 100 million viewers each year. The size of that audience makes it a natural advertising venue for Audi, which favors high-impact positions for its marketing efforts. It is also a premier platform to build even more awareness of the A3 TDI and the Green Car of the Year awarded in December by Green Car Journal at the Los Angeles Auto Show.
For Cheap Trick, the role in the Audi Green Police Super Bowl ad comes as it continues an international tour with concerts in places ranging from Toronto to Los Angeles.
For more information on the band’s plans, go to: www.cheaptrick.com