In partnership with the Concord Music Group, Playing For Change announced the launch of a new record label that will support releases from select artists associated with the global music and multi-media collective Playing For Change. The first artist signed to Playing For Change Records/Concord Music Group is legendary New Orleans street performer Grandpa Elliott whose debut album Sugar Sweet will be released on Nov. 3rd. Grandpa Elliott has been entertaining audiences in the French Quarter for over sixty years, but his popularity has gone global in the last year after the Playing for Change hit viral video for Stand By Me, featuring 37 musicians from all over the world received over 30 million views on sites like YouTube and Vimeo.
Grandpa Elliott Small, singing on the streets of
Grandpa Elliott embodies everything the Playing For Change project is about, Johnson says. Soul, talent, and perseverance. He brought the rawness of the street into the studio and cut the tunes in one take, with no set list and made every song his own. Theres a line in Sugar Sweet that says I love you more than the blood that runs through my veins. Thats how Grandpa feels about music. You can hear it in every note he sings.
On the title track, the guitars of Jason Tamba from the DR Congo and
Grammy-winning producer/engineer/filmmaker Mark Johnson founded Playing For Change on the simple idea that the world can find peace through music. Its been an incredible year for the project and momentum continues to build as Johnson and the musicians of Playing For Change were named Persons of the Week on ABCs World News Tonight with Charlie Gibson last month and have been profiled many times nationally including NPRs Morning Edition, CBS News Sunday Morning and PBS Bill Moyers Journal just to name a few. They have already performed twice on NBCs The Tonight Show and Grandpa recently performed an emotional rendition of Stand By Me on Comedy Centrals The Colbert Report.
Playing For Change has been one of 2009s most unlikely and startling cultural phenomenons. Hear Music/Concord Music Groups two-disc CD/DVD Playing For Change Songs Around the World, released April 28th, stunned the music industry selling over twenty-six thousand copies in its first week and landing at #10 on Billboards Top 200 Pop chart. (The Playing For Change Songs Around The World – Deluxe Edition, featuring the full-length documentary Peace Through Music broadcast this summer nation-wide on PBS, will be released on October 13th.) This remarkable and unpredicted popular response has been driven by tens of millions of video hits, countless blogs and pure viral communication between fans and followers. The projects deep emotional resonance, combined with the muscle of the internet and word-of-mouth has struck a profoundly enduring chord world-wide.
The PFC Band and Grandpa Elliott can be seen on a nation-wide tour this fall. After all these years of persevering through incredible hardships and performing for free, Grandpa has become an instant icon. A man dont live that long and, when youre in your 60s, you know youre ready to go any time, he says with a smile. So Im looking for success to happen now. Im eager and hungry and theres no stopping me.
Sugar Sweet Track Listing
1. Aint Nothing You Can Do
2. This Little Light of Mine (Medley)
3. Sugar Is Sweet
4. Baby, What You Want Me to Do
5. Were Gonna Make It
6. Share Your Love With Me
7. Another Saturday Night
8. Fannie Mae (Live) featuring the Playing For Change Band
9. Please Come Home for Christmas
*Produced by Mark Johnson and Reggie McBride
Date City, State Venue
11/12/09 Mesa, AZ Mesa Arts Center
11/13/09 Los Angeles, CA Club Nokia