Gran Centenario Launches Rosangel Tequila

Rosangel, the world’s first-ever hibiscus-infused tequila continues to blossom with recent accolades from industry leaders and strong consumer sales growth.  Since the product’s launch in February, Rosangel has wowed mixologists, bartenders, spirits insiders and the tequila-drinking public with its fresh approach to infused tequila and delicious, versatile flavor profile. 

 

“We set out to make a superior liquid and made no sacrifices along the way,” said Michelle Sanders, Senior Marketing Manager, Proximo Spirits.  “We’re thrilled that industry leaders and consumers appreciate the product we’ve created and we hope their enthusiasm remains high for Rosangel as we grow the brand in the coming months.”

 

At the 2009 San Francisco World Spirits Competition – the largest spirits competition in the U.S. – Rosangel was honored with a Double Gold medal in the flavored-spirits category.  This distinction is only awarded when the entire panel of judges agrees that the expression is worthy of a Gold Medal.

 

Rosangel also received a Four-Star – Highly Recommended rating from F. Paul Pacult’s Spirit Journal.  In his review Pacult heralded Rosangel as, “a sterling addition to the already strong Gran Centenario line.”  During a recent bartender training at Clover Club in Brooklyn, NY, Pacult also noted Rosangel was the “gold standard” for the flavored tequila category. 

 

Strong sales have been the proof in the pudding for how well Rosangel has been received by consumers.  In its first month on the bar and on shelves, Rosangel ranked second on the Nielsen rating of new UPCs in the spirits category besting a number of other tequilas and infused spirits.

 

“Rosangel is paving the way for an entirely new and innovative way to enjoy tequila.  It’s got a complexity mixologists gravitate towards, but it’s also deliciously straightforward and easy to sip,” said Sanders.  “We are excited to see Rosangel-fever continue to spread throughout the nation’s tequila enthusiasts, as well as to consumers new to this fast-growing category of spirits.”

 

About Gran Centenario

Handcrafted in Jalisco, Mexico, Gran Centenario’s select portfolio of 100% blue agave tequilas are made using the original Selección Suave (smooth selection) process devised by its creator, Lazaro Gallardo, in 1857.  This unique process blends newly rested tequilas with the smoothest, aged tequila reserves creating the highest quality and best tasting tequila available.  The result is a collection of four award-winning, ultra-premium tequilas – Plata (silver), Reposado (rested), Añejo (aged) and Leyenda, extra Añejo (legend) – each one heralded for its fine quality and unique flavor – along with the portfolio’s newest addition, Rosangel. 

 

About Proximo Spirits, Inc.

Proximo Spirits is a newly formed, privately owned, premium spirits distributor based in New York. In addition to Gran Centenario Tequila, the company portfolio includes 1800® Tequila, Three Olives Vodka®, Maestro® Dobel Diamond™ Reposado Tequila, as well as the exquisite Ron Matusalem® Rum brand.

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