FUSE TO AIR THE PERFORMANCE LIVE AND COMMERCIAL FREE
FUSE PRESENTS DAVE MATTHEWS BAND: LIVE FROM THE BEACON THEATRE
FOLLOWED BY 7-DAYS OF ORIGINAL
DAVE MATTHEWS BAND PROGRAMMING
New York (May 13, 2009) Madison Square Gardens national music network Fuse and MSG Entertainment today announced they will present Dave Matthews Band live at the Beacon Theatre on Monday, June 1.
Fuse, the only national network dedicated to music, will also telecast Fuse Presents Dave Matthews Band: Live from the Beacon Theatre in high-definition and commercial-free on the eve of the release of Dave Matthews Bands Big Whiskey and the GrooGrux King.
Proceeds from the concert will benefit Dave Matthews Bands Bama Works Fund supporting charitable programs in the Charlottesville, VA area.
Kicking off with Fuse Presents Dave Matthews Band: Live from the Beacon Theatre on June 1, Fuse will air 7-days of original programming — including a 4-part original documentary Dave Matthews Band: The Road to Big Whiskey — in support of the album release. Jointly Fuse and MSGE will also put a full portfolio of marketing assets across multiple platforms to round out the promotional push in support of this partnership.
This distinctive and creative collaboration between MSG Entertainment and Fuse offers fans and viewers unique multi-platform access to Dave Matthews Band. The 360-degree experience began on April 14 as the band launched their Spring 2009 tour with a sold-out performance at Madison Square Garden. While in New York the band stopped by Radio City Music Hall for an interview with Fuse about the new album. The network then followed the band to Charlottesville, VA where they captured behind the scenes moments of the bands hometown tour stop. All of this will be included in Fuses 7-days of original Dave Matthews Band programming.
Fuse is celebrating the release of the Dave Matthews Bands eighth studio album with an entire week dedicated to the band, said Mike Bair, president, MSG Media. By tapping into MSGEs legendary venues and strategic marketing offerings, together were providing an experience for Dave Matthews Band fans that goes beyond the show. From a live concert at the legendary Beacon Theatre to an intimate documentary taped at Radio City Music Hall, were raising the bar and look forward to collaborating with other artists on similar projects to reach their fans.
Together under the MSG umbrella, MSGE and Fuse are in the unique position to put the full weight of our assets behind Dave Matthews Bands release of Big Whiskey and the GrooGrux King and create this type of unique experience for music fans, said Jay Marciano, president, MSG Entertainment. Todays entertainment environment is all about providing unique content and a meaningful experience. We are thrilled to work with Dave Matthews Band to support them on their tour and the release of one of the most highly anticipated albums of the year, and such a meaningful project to the band and their fans.
Working with MSGE and Fuse to bring this partnership to life has been a very positive experience, said Coran Capshaw, longtime manager of Dave Matthews Band. With them weve developed several exciting ways to offer the bands fans a really great experience.
Fuse and MSGE together offer a one of a kind experience – from playing legendary venues to garnering national television programming attention and access to MSGs entire portfolio of marketing and promotional assets to supporting projects like this through collaborative partnerships that only Fuse and MSG Entertainment can provide. Airing live on Fuse and streaming live on fuse.tv, Dave Matthews Band will join artists including The Killers, The Cure, The Foo Fighters and Fall Out Boy who have all taken advantage of this type of collaborative live series.
The legendary and newly restored Beacon Theatre, recently hosted the grand re-opening of the theatre following a 7-month, $16-million restoration and featured seminal artist Paul Simon with special guest Art Garfunkel. This intimate rock room has recently played host to many of the music industrys most highly anticipated and sought after shows including the 40th anniversary spring run of the Allman Brothers Band with various special guests; the Martin Scorsese documentary film of the Rolling Stones, Shine a Light; and a performance by the legendary and reclusive folk artist Leonard Cohen to name a few. Dave Matthews Band fans will now have the opportunity to see the band at the 2800-seat Beacon Theatre before the release of their eighth studio album.