A CNBC Original, “AS SEEN ON TV,” will premiere on Wednesday, April 22nd at 9PM and 1AM.
The documentary will repeat on Sunday, April 26th at 10PM.
It’s a $150 Billion industry, promising people everything from perfect abs to the Perfect Pancake.
Two minutes or less of carefully-crafted commerce aimed solely at making you buy, and buy NOW! A 25-year-old industry whose sales are skyrocketing, despite today’s turbulent economy.
CNBC Emmy-nominated correspondent Darren Rovell goes inside the big business of direct-response infomercials that’s made the Snuggie, ShamWow! and the Ginsu Knife household names.
Rovell sits down with the industry heavyweights like inventor Ron Popeil, pitch man Billy Mays and Telebrands CEO AJ Khubani, tests which products are busts or buys, and uncovers the psychology behind why some sales pitches strikeout while others are hit out of the park.
But, WAIT! There’s more…
“As Seen On TV” premieres on CNBC, Wednesday, April 22 at 9p and 1a ET (or 9p ET and 10p PT)