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Official Twas The Night Before Easter DVD retail link:
Big Idea Entertainment, the leading faith-based studio and producer of childrens and family programming, characters and brands, announced today they will release their first new Easter holiday DVD in seven years, VeggieTales®: Twas The Night Before Easter, on March 5 and March 8, 2011 in Christian and general market stores respectively.
This brand new DVD features plenty of fun music as well as a new characterCassie Cassavavoiced by American Idol top finalist Melinda Doolittle. Other memorable family-friendly content includes silly songs, interviews and a backstage pass feature with Larry the Cucumber on the VeggieTales Live! tour. Twas The Night Before Easter examines how important it is to help other people while exploring the real meaning of Easter. The titles launch is supported by a comprehensive marketing and advertising campaign with licensing and promotional partners such as, Gund?, Toys R Us?, Walmart?, Target?, American Greetings Interactive?, Frankford Candy & Chocolate?, American Puzzle Company? and more, as well as live events.
We hatched Twas The Night Before Easter as a holiday surprise for families, said Leslie Ferrell, General Manager of Big Idea Entertainment. This title follows the huge sales success our first Easter-themed release, An Easter Carol, and we couldnt be more thrilled to deliver a new DVD timed to the holiday this year. It was truly a rewarding experience working with Melinda Doolittle, and we think fans are going to love her character, Cassie Cassava, just as much as her wonderful singing!
Its Easter time in Crisper County and cable news reporter Marlee Meade is hunting for a way to help others. She cooks up a plan to save the old theater with a cast of costume-clad townies, massive props and a 20-foot robot rabbit to perform Up With Bunnies. Now theres only one thing missing the star of the show! When word spreads that singing sensation Cassie Cassava (Melinda Doolittle) is arriving to perform in her hometown churchs Easter service, Marlee schemes to steal the starlet for her own pageant! But when things go haywire, will it be curtains for Marlees dreams or will she discover the true meaning of Easter and what helping others is really all about?
Eggs-tra Bonus Features:
- Audio Commentary
- The Hopperena Silly Songs Sing-Along
- Behind the voice of Cassie with Melinda Doolittle
- Larrys backstage pass to VeggieTales Live!
- Easter Cards Interactive Matching Game