Written and inspired by four-time GRAMMY winner Taylor Swift, the first set of cards from the new Taylor Swift Collection by American Greetings Corporation (NYSE: AM) is now available at select retailers across the country. The first 12 cards are being introduced to fans and card enthusiasts of all ages with a display marked, Hi, Im Taylor and these are my cards. As a special bonus, the official Fearless concert tour book will also be available to purchase.
The exclusive partnership between American Greetings and Taylor Swift was announced in November 2009, and provides an opportunity for people to connect with those closest to them through the words and artistically inspired cards of the talented songwriter. Gift packaging, stationery, online photo personalization products and online greetings are also part of the collection and will be introduced over the course of the partnership.
Staying true to who Taylor Swift is and what she loves, the creative team at American Greetings worked closely with the artist to come up with an eclectic selection of cards that glitter, offer traditional values with her personal flare, and embody her words that make such an emotional connection.
Working beside Taylor in our own creative environment and watching her get excited about concepts, write verse and come up with new ideas on the spot energized the entire team, states Kelly Ricker, executive director of product development, American Greetings. Taylors songs touch millions of people and we believe her cards will have the same emotional appeal to consumers of all ages. All of us are so proud of the first set of cards in the collection, and we are very excited for everyone to experience them.
Currently, the new Taylor Swift greeting card collection can be found at select American Greetings retail partners throughout the United States and Canada, http://corporate.americangreetings.com/storelocator.html. By summer 2010, products will be sold in the United States, Canada, Australia, New Zealand, the United Kingdom and U.S. military bases worldwide, and online at americangreetings.com and photoworks.com.