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Over the past 12 months, the American consumer has gone through a huge transformation morphing from devoted and enthusiastic shoppers to cautious and worried customers. But Lee Eisenberg, the author of the national bestseller The Number, believes that this is an opportune time to re-examine both the dark and bright side of our national pastime. In his new book Shoptimism Why the American Consumer Will Keep on Buying No Matter What (Free Press; November 3, 2009), Lee explores the evolution of our long-standing relationship with consumption. Hes spent the past three years researching the Buy world, interviewing shoppers and industry experts, and takes readers on an entertaining and thought-provoking tour of the world of malls, megastores, and online shopping. Lee also has firsthand experience in the shopping world he was a senior executive at Lands End for several years, and is currently a creative consultant working on several womens brands. And, in order to experience the madness of the holiday shopping season, he even worked at Target as a floor walker in 2007.
In Shoptimism, Lee interviews everyone from the industrys best known retail consultant
The second half of Shoptimism is a journey directly into our hearts and minds Lee asks, Why do we buy? Social status? Feel-good therapy? Are we attracted by specific brands that reflect our personal identity, or the identity we aspire to? Whats the difference if any between what we want and what we think we need? Lee explains why we behave in rational but usually irrational ways when we walk into a store, alone or with family or friends.
With Shoptimism, Lee Eisenberg has created the ultimate guide for shoppers. In interviews, he can discuss:
- The pricing tricks that retailers play that you need to know in order to be a smart shopper
- The changes in the retail environment how customer service has changed in an age when there are fewer sales people on the floor to help you
- The difference between impulsive shopping and compulsive buying, and how to know if youve stepped over the line
- What makes the perfect gift and what kinds of buys make us truly happy
- The differences between men and women when they shop and buy i.e. why men tend to buy the same things over and over again, while women are far more likely to return things
- What the 2009 shopping scene is like, and what the holiday season will look like, as seen through the customers eyes and the retailers
For free-spending Americans, as well as those of us who have pulled in the reins on our shopping habits, Shoptimism is an engaging read perfectly timed to illuminate the American consumers mood and behavior in this most unusual moment in Buy time.
Lee Eisenberg‘s last book was the New York Times bestseller, The Number: A Completely Different Way to Think About the Rest of Your Life, chosen by BusinessWeek as one of the best books of the year. He is the former editor in chief of Esquire, and currently lives in